You designed your beautiful WordPress.com Business website and people are beginning to visit it on a regular basis. It’s time to answer the next big question: how do you keep your visitors coming back for more? Securing repeat visits is essential, especially in the case of small businesses hoping to increase site sales.
This process involves tracking and engaging with people who could become what are known as “leads.” A “lead” is someone who’s interested in what you offer and may want to make a purchase in the future. There are endless strategies for WordPress.com lead generation, which include creating email lists and using “Subscribe” widgets.
Even if people subscribe to your newsletter and follow your blog, you still need to keep these leads happy. The more leads that you have, the harder it will be to determine the best way to satisfy them all.
Fortunately, there are dozens of plugins designed specifically for lead generation for your WordPress.com Business website. Whether you’re managing your fist blog subscribers, or are running a bustling small business and want to jumpstart your marketing efforts, there are enough options to guarantee a lead generation plugin for everyone.
So, how do you pick the right plugin for your site? Begin by asking yourself two questions.
The type of plugin that you use should depend on the number of leads or inquiries that you receive weekly. Specialized businesses with a smaller number of site visitors don’t need to collect or manage as much information as businesses that serve dozens of people every day.
For example, if your business designs high-end customized motorcycles, you may not need anything more advanced than a contact form on your site. Once you collect a shopper’s contact information, you can call or email them to discuss designing the motorcycle of their dreams.
Alternatively, if you interact with many people at once, you will need a plugin that can link to a customer relationship management platform (CRM). CRM can help you organize your leads into different categories based on how likely they are to use your service or product. Some CRM systems reveal where your leads are located, which companies they work for, and the specific page of your website that encouraged them to share their information.
Put yourself in your supporters’ shoes when deciding how you’re going to pursue leads. People who purchase trendy handmade scarves online want very different things than those looking to book virtual appointments with their dentists. Scarf buyers would likely be thrilled to receive exclusive coupons or newsletters about the latest fashion trends. Those in search of a dentist probably don’t have any interest in scarves at the moment – they just want to make appointments.
If you aim to capture leads that translate into sales, an ecommerce plugin will relay exclusive discounts or promotions to shoppers, encouraging them to make purchases.
However, if you’re trying to convert leads offline (by having people book an appointment), then a plugin that offers a way for them to immediately engage with you is the better solution. For example, consider installing a chat box so that visitors can get their questions answered quickly. This is a good time to encourage them to sign up for your services right away.
Lead generation doesn’t have to be difficult, and neither does picking the right lead generation plugin. As long as you focus on pleasing your site visitors, you’ll learn to manage leads like a pro.
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