How to Get a Logo Made: Finding the Right Designer

Bev Feldman / August 6, 2018

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A professional logo is a crucial part of your brand’s visual identity. It shows up on everything from social media posts to physical business cards, so you’ll want one that accurately represents what you stand for.

While you could create your own logo, commissioning a professional designer might actually save you time and money. Here’s how to get started finding the right person to design your brand’s logo.

Where to find a designer

When determining how to get a logo made by a professional, you have to locate the right designer. Start by perusing platforms that connect clients with freelancer designers, view their portfolios, and find one whose style speaks to you. These sites include:

Some of the above platforms are specifically meant for hiring graphic designers, and others are for a wider-range of freelance needs. In addition to portfolio samples, many of these sites allow you to read reviews and testimonials. Oftentimes, you can go directly to the individual designer’s website to find out more about them.

Another option is to look for local networking groups for small business owners. There is a wealth of resources on Facebook, Meetup.com, or even through your local chamber of commerce.

99Designs suggests looking through several designers’ portfolios to find someone who has a varied body of work, but can still reflect your brand’s aesthetic. This indicates that they will be able to understand your audience and adapt their design to your specific needs.

How to reach out

Some freelancer sites require that you reach out through the platform and describe your project when you initiate contact. If you’re looking at someone’s personal website, you can usually find their email address or get in touch through their contact page.

Make sure you are clear about what you want. Upwork states that you should be thorough in your job description and include information like your budget, a preferred due date for the design, and an explanation of your brand.

Once you put together an informal job description, start contacting potential designers. You might consider having a conversation with them over the phone or a video call to ensure that you’ve selected the best person to design your logo.

Is it a good fit?

To help you decide whether you should move forward with hiring a particular designer, consider the following:

  • Does the designer get back to you in a timely manner?
  • Do they address all of your questions?
  • Does their style align with what you have in mind?
  • Have they worked with clients in your niche before (and therefore understand your audience)?
  • What is their turnaround time? If you’re in a rush and they have a backlog of jobs to do, perhaps you should choose someone else. However, if you find the perfect designer, it’s probably worth the wait!

Getting references

When discovering how to get a logo made, part of the process is to reach out to the designer’s former clients. For that, you can simply request a few references.

Another option is to refer to their portfolio, look at the businesses they’ve worked with, and then look for those businesses online. Ask people about their experiences with that designer. How satisfied were they? Would they hire that designer again?

Finally, trust your gut. If you like a designer’s work, have a good feeling after talking to them, and are satisfied with what their references say, then go for it!

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