Even though there are millions of other blogs out there, getting traffic to your site isn’t difficult if you follow our expert advice. Implementing the tips below will help your blog stand out from the crowd and attract a steady stream of new visitors. We’re sharing our top tips, plus linking to other resources if you’d like to learn more about a specific strategy.
Let’s get started.
Improve Your SEO
SEO stands for search engine optimization. If you’re hoping to get visitors from Google, Bing, or some other search engine, you must make your WordPress.com blog easy for those search engines to access and understand. The process of doing that is known as SEO. The better your SEO, the more visible your site will be on search engines.
SEO can be complicated, but here are the key steps to improve your WordPress.com blog’s visibility:
Target long-tail keywords.
An example of a short-tail keyword is “shoe.” An example of a long-tail keyword is “women’s waterproof and lightweight hiking shoe.” It’s difficult to rank on the first page for a short-tail keyword. So many other companies have beat you to it. It’s easier to rank for a long tail because you have less competition for those phrases. Targeting long-tail keywords may be better because this type of visitor is further along in their buyer’s journey and knows exactly what they want.
Decrease your site’s loading speed.
People are impatient. They won’t wait for your blog to load, especially if it takes longer than a few seconds. Part of SEO is ensuring that your website loads lightning fast. You can speed up your site by switching to a managed host, such as WordPress.com, ensuring that your theme is lightweight, and getting rid of plugins that slow down your site. Learn more about how to speed up your WordPress.com site in one afternoon here.
Start a PPC Ad Campaign
When it comes to generating search engine traffic, you have two main options to choose from: SEO and PPC. PPC stands for pay per click. It’s a type of ad that you can run on search engines or even on social media. SEO is organic, meaning that you don’t have to pay for your content to show up on the search engine results page. However, with PPC, you pay whenever a person clicks on your ad. Your ad can appear in various sections of a search engine results page, including above the organic results and within location results in Google Maps.
Choose your PPC ad platform.
There are different platforms that allow you to run PPC ads. Google is the most popular platform for PPC ads, and perhaps one of the most visible with a search engine market share of 92.47%. However, you can also generate traffic to your site through Facebook ads. And because Facebook knows a ton of information about its users, this platform offers a unique advantage. Facebook gives advertisers the ability to target based on user similarities, behaviors, and recent events.
Focus on long-tail keywords.
SEO isn’t the only instance where keywords matter. In your PPC ads, you should definitely pay attention to keywords in your ad copy and your landing page. It’s a good idea to be specific and go narrow with your keywords. Sure, you may limit your ad’s visibility to a smaller group of people, but this is a good thing. You don’t want to get clicks from the wrong audience simply because you’ve targeted too broad a term. Instead, you want to attract the audience who knows exactly what they want and are close to conversion. It’s the difference between “restaurants in the area” and “pizza restaurants that deliver.”
Focus on Your Content Marketing
Content is the most important part of your WordPress.com blog. Because it’s what will attract traffic to your blog, create valuable content with a solid content marketing strategy. Here’s how to develop one quickly:
Identify what your target audience is searching for.
People use keywords to search for content. You can find out exactly what people are searching for by using keyword research tools like Google Keyword Planner, Ahrefs, and Answer the Public. Search for short keywords related to your industry, like “cookware.” Then, discover the long-tail phrases that people may actually be searching for, such as “best non-stick cookware sets.” Compile a list of 10-20 long-tail keyword phrases.
After you’ve created your list, come up with ideas for content around each topic. Pulling from the above example, you can feature the best non-stick cookware sets, being sure to include your cookware among the list. The idea is to use those long-tail keywords as prompts or inspiration for your content. This way, you’ll be sure to drive traffic to your site.
After you’ve written content, it’s essential that you add links in your post to other related content on your site. This will keep a visitor on your site; offer them more information on a topic that they care about; and of course, help search engines learn more about your site. Search engines crawl your site and use internal links to learn more about your content. Thus, internal links improve your SEO.
Refresh and repurpose your content.
If you already have content on your WordPress.com blog, don’t forget about it. That old content can continue to bring in new traffic. Analyze your content to see if you can update it with new information. Also, add new internal links and check for broken ones. Another idea is to repurpose your content. You can turn an old blog post into the foundation for an ebook or video series. And then make a new blog post about that!
Learn more about creating great content for your blog here: The Anatomy of a Compelling Blog Post: How to Engage Your Readers
Level Up Your Email Marketing
One great way to bring traffic to your site is through email. Most visitors will leave your site and never return. They may either forget to return or forget the name of your site. However, if you get them to sign up for your email list, you can drive them back to your WordPress.com blog periodically. This is how to succeed with email marketing:
Create a lead magnet.
A lead magnet is a free gift in exchange for signing up to your email list. This can be an ebook (like the one we mentioned above in the repurposing section), a worksheet, or a checklist. The goal is to offer something of value that will prompt your visitor to sign up for your email list.
Onboard your new email subscriber.
Once your website visitor signs up for your email list, be sure to properly introduce them to your email list. In addition to sending their free gift, also set expectations for how frequently you’ll send emails. Then, on the next day, send a “start here” email with links back to your blog so that your new subscriber gets access to your best content. The goal is to deliver non-stop value during the new subscriber onboarding period.
Optimize your email marketing strategy.
To ensure that you remain at the top of your subscriber’s minds, you must send out emails on a regular basis. Otherwise, they’ll forget that they signed up for your email list. In your emails, be sure to focus on driving them out of their inbox and back to your site. You can do this by creating valuable content that the subscriber will care about. Don’t just sell your product. Also seek to educate and inspire your subscribers. Give easy-to-follow instructions at the end of your blog post so they know what to do next. “Read more on the blog” is a simple and effective call to action that will drive traffic to your site.
Get Listed in Local Directories
If you run a local business, you need to be in local directories. Sites like Yelp and YellowPages.com frequently pop up on the first page of the search results for a Google search. For example, if you’re a real estate agent, your business website may not show up in the top 10 results for a local search like “real estate agents in my area.” However, a Zillow page will. And, if you’re listed in Zillow, you’ll increase the chances that prospective clients will discover you there. And you can exchange Zillow for Yelp or Google Business Profile or many other local directories.
Here’s how to use local directories to drive more traffic to your site:
Create a listing on every directory that applies to your business.
There are different types of web directories based on industry:
- Google Business Profile
- Apple Maps
- Bing Places
- Yellow Pages
- Super Pages
- Better Business Bureau
- Merchant Circle
You can also seek out niche directories that relate to your specific industry, like Realtor.com for real estate agents, AutoTrader for car sales, The Knot for wedding planners and photographers, ZocDoc for dentists, and so on.
Fill out your NAP consistently across all directories.
NAP stands for name, address, and phone number. To ensure that your business ranks well in local search, your NAP must be consistent in every directory. Otherwise, both search engines and prospective customers may get confused and think it’s two different businesses.
Keep a watchful eye on your profiles.
Adding your business to different directories is important, but your responsibilities don’t end there. Monitor sites such as Google Business Profile and Yelp. Respond to reviews, correct bad information, and manage your reputation through these directories. By being on these sites, you can increase traffic back to your website.
We’re just scratching the surface. There are many more ways to increase the traffic to your website. However, by implementing the above tips, you’ll be well on your way to attracting new visitors to your site.
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