WordPress eCommerce Website Essentials for Sales Success

Perhaps you’ve been successful when auctioning off personal belongings on eBay, or selling a limited run of branded promotional merchandise. This might have you thinking about opening your own full-fledged eCommerce website.

The good news is that you can launch an eCommerce website quickly using WordPress.com. To better understand site hosting, web design, and how to display your products and accept payments for them, here’s your quick start guide for setting up a WordPress.com shop.

Pick your hosting platform

There’s a lot to learn about starting a website — let alone an eCommerce website — which is why so many would-be business owners get frustrated. Finding the right place to start can be confusing, so it’s important to find a user-friendly hosting platform.

It only takes a few minutes to set up a WordPress.com website; all you need to do is follow a few prompts to create a beautiful online destination — even if you’ve never built one before.

The free WordPress.com plan packs in plenty of features for bloggers, but for eCommerce shops, you’ll want additional features like a PayPal button (to process payments), a custom domain name (to build your brand), and access to Google Analytics (to monitor your site performance) as well as premium themes (to give your store a professional look and feel), making the Business plan your best bet (but do explore our eCommerce options further).

Choose mobile-friendly themes

According to Forrester’s 2018 Retail Best Practices: Mobile Web Study, a third of online sales (at one point or another) will include the use of a mobile device. Depending on your niche and what you’re selling, you may experience this at an even higher rate (up to 70 percent or more).

These percentages cannot be overlooked. To maximize your sales and grow your business, a responsive, mobile-friendly theme that prioritizes the customer’s experience across any device is crucial.

As a website owner, you should test each stage of the buyer’s journey on a smartphone. This will allow you to catch anything that might impede a purchase, and fix any elements that don’t perform as they should. Another great way to ensure that your website translates well to mobile displays is by using any of WordPress.com’s premium themes. These are mobile-friendly, so you’ll be able to provide a consistent experience even if viewers browse your site on their tablets before making purchases from their desktops.

Select a sales platform

After you create a mobile-friendly eCommerce website, you’ll need a platform on which to sell your products.

Think of WordPress.com as the framework for your website. It’s highly customizable for different types of businesses, so you can change its framework and accommodate your particular site needs by using plugins (which are only available to Business plan subscribers).

The most popular WordPress.com eCommerce plugin is WooCommerce. In fact, with millions of active installations, WooCommerce is the most popular eCommerce plugin on the internet. You can add it yourself with a WordPress.com Business Plan, or it comes pre-installed with an eCommerce Plan. Check out all WordPress.com plans and pricing to compare features.

WooCommerce allows you to create the WordPress.com shop of your dreams without needing to hire a developer. You’ll be able to manage your inventory, display products, fulfill orders, and accept payments.

Once your mobile-friendly eCommcerce website is built, you can move on to the fun parts: uploading pictures, writing descriptions, and sharing your products with the world.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

Create your own website