If you invested time and money into building the perfect website for your business and it’s attracting visitors, you might want to consider accepting payments online. Is it a worthwhile system, or will the process ultimately create extra work? It depends.
Let’s say you own a brick-and-mortar toy store that receives a steady stream of daily shoppers. You also maintain a website to highlight the toys that you sell in the store, relay store hours and share contact information. You get enough business from in-person sales and aren’t looking to manage and ship online orders. In this scenario, you can probably skip accepting payments online without it being detrimental to your bottom line.
In contrast, imagine you feature an extremely popular toy that sells out of your shop within minutes. Shoppers may want to purchase the toy ahead of time (in case they can’t stop by the store to beat the rush). Maybe you’re trying to expand your reach to shoppers who live farther away. In these cases, having an eCommerce website for your business is worth pursuing.
But where should you start?
If you have a Premium or Business WordPress.com plan, you can create credit and debit card payment buttons using Simple Payments through PayPal. If you don’t already have one, set up a PayPal account and add a Buy Now button to your site.
Simple Payments allows you to input a customized name, product description, cost, and image for each of your products and services. You can also customize each payment button with colors and fonts.
For every toy on your site, you can create a separate listing with unique prices and product descriptions. When someone makes a purchase, you will automatically receive an email notification alerting you about the sale — so there’s no need to constantly check your PayPal account for new sales and updates.
There are ways to charge people for products or services outside of your website. For example, you can send invoices directly from your PayPal account. This option still allows shoppers to make credit or debit card purchases. You can also request that shoppers mail you checks.
Setting up online payment systems through your website can help you streamline the process of sending out invoices every time someone wants to make an online purchase, and then waiting for the money to be deposited into your account.
The primary reason to set up eCommerce features on your WordPress.com website is to help your small business grow and reach a wider audience. If you believe that it might benefit your small business, don’t hesitate to get the process started!
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