Regardless of the time of year, it’s always a good idea to take a step back, assess what’s working (and what isn’t) on your website, and to reset your goals and adopt positive habits to help you reach them. If you’re like most small business owners, your primary objective in 2019 is likely to grow your audience, drive loyalty among existing customers, or a combination of both.
To help you compose a marketing strategy that will meet (and exceed) these objectives, here are three 2019 marketing trends critical to small business success.
Authenticity isn’t a marketing trend per se, but thanks to an increased reliance on automation in recent years, consumers are craving genuine human interactions more than ever. As a small business owner, you understand the importance of relationship-building and know there’s no substitute for good old-fashioned human-to-human conversations.
This year, focus on creating more meaningful experiences for your audience by embracing personalization both on your website and in person. Take time to find out what each subset of your audience really wants, and tailor your delivery to their needs.
As a small business owner, building an effective multi-channel strategy can seem overwhelming. After all, it’s impossible to be everywhere at once.
The good news is you don’t have to be everywhere. Although there are eight primary social media platforms, the average American only uses three, according to the Pew Research Center. Take time to identify how your current customers communicate and find information (e.g., which social media networks they frequent), and focus your time and energy in those spaces. If you’re not sure where your customers spend their time, just ask.
From website visits, page views, and bounce rates to audience demographics, traffic referral sources, and much more, you can measure almost anything these days. And by using the Google Analytics WordPress.com integration, you can leverage advanced features that complement WordPress.com stats and use these insights to make better informed decisions.
For example, you can determine which content earns the most engagement and create more similar content, or identify which referral sources bring in the most traffic and spend more time on those platforms.
Putting together your marketing plan doesn’t have to be a painful experience. By making use of these 2019 marketing trends, you can foster audience growth, build customer loyalty, and ensure a more profitable year.