Website SEO: 3 Tips to Improve Your Ranking

Jim Sweet / January 27, 2019

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If you want to draw more attention to your content, one of the best ways to achieve this is by improving your website SEO (search engine optimization) so that your blog posts surface in search results for the topics you cover.

There are a few straightforward, but easy-to-forget SEO tips that can improve your WordPress.com site’s search rankings.

1. Write for your audience

One of the biggest mistakes that people make when trying to boost their website SEO is writing their content with search engines in mind. As Copyblogger explains, content creation for a real audience can go hand-in-hand with SEO best practices.

A rule of thumb is if you can’t include a keyword naturally in your post, then don’t include it.

Write for humans, not search engines. It’s the one SEO tip that never goes out of style, and never stops working.

2. Use Google Search Console to check for errors

Imagine this scenario: you are creating great content that makes real connections with users, and you’re sending search engines every possible signal that your content is rich and authoritative. However, your landing pages aren’t surfacing in the searches that you should appear in. Many things could cause this to happen, like crawl errors, security issues, or blocked resources.

How can you find out if Google is encountering these errors on your site? Use a valuable free tool called Google Search Console.

You might check your websites in Google Search Console and be stunned (perhaps even horrified) to realize that you have hundreds of crawl errors.

Screenshot of Google Search Console crawl error message

While it might feel like a rough moment at the time, you would finally understand what the issues are. At that point, you could go about solving them.

It’s smart to run your website through Google Search Console on a regular basis, although it can be easy to forget with the hustle and bustle of everyday life.

Pro tip: set a monthly or quarterly alert to go in and make sure that everything looks good.

3. Use Google’s Keyword Planner to plot your all-tail SEO strategy

“All-tail” refers to the three different tails of search engine results:

  • Short-tail

  • Medium-tail

  • Long-tail

Using Google’s Keyword Planner can help you get a sense of how many monthly searches occur for specific terms, and how competitive those terms are.

Screenshot of Google Keyword Planner

When you find a phrase that has a decent search volume, isn’t competitive, and actually targets a relevant audience segment, you’ve struck gold! You just need to make sure that you have a piece of content that is already surfacing for that search. Or, go forth and write one — for humans, of course.

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