Want more site visitors? Well, there are plenty of online platforms that you can use to promote your website for free. It’s just a matter of finding the best ones for you and your brand.
Before you begin, keep in mind that website promotion works better when you know your audience. For example, if you make jewelry, Pinterest is the perfect place to find potential shoppers; alternatively, if you blog about sports, there are better platforms to promote yourself, like Twitter.
This guide includes 10 of the best ways to promote your website for free. Read on to discover the benefits of each platform.
- Facebook — As the most popular social network in the world, Facebook is the perfect place to promote any business. You can create a company page for free, share information, post photos, and interact with potential supporters. Remember to regularly share content from your website on your Facebook page to drive traffic to your site. If you are on WordPress.com, you can do this quickly using the Publicize feature, which covers the most popular social networks.
- Google MyBusiness — Even if your website’s pages are already indexed on Google, you can earn a more prominent position within search results by creating a free listing on Google MyBusiness. Input information about your business, like your contact information and your website URL, and it will automatically show up when people search for your particular business type on Google or Google Maps.
- Twitter — Twitter can be an essential platform for promoting your website to your target audience. You can also use hashtags to share your content with potential supporters who wouldn’t otherwise find you.
- Quora — Quora is a knowledge sharing site where users can ask questions about any topic and experts will provide answers. You can’t (and shouldn’t) promote your site directly, but you can build your online reputation by establishing yourself as an expert in your industry. For example, an interior designer on Quora might answer questions about users’ remodeling projects. Include the name of your business and a link to your website in your Quora profile, and you’ll likely attract the attention of people who are impressed by your knowledgeable answers.
- Instagram — Instagram is a huge social community built around photo sharing. Of course, there are certain businesses that are better suited for promotion on Instagram: fashion, travel, food, etc. But don’t let that hold you back — with a little creativity, you can promote almost any business on Instagram, as long as you make it visually appealing.
- LinkedIn — While LinkedIn was initially built to connect companies with potential employees, it has transformed into a real “social for business” platform. Creating a company page on LinkedIn is an excellent way to establish your professionalism and drive quality traffic to your site.
- Industry Business Directories — If you have a brick-and-mortar location, directories are dual-purpose tools for promoting both your storefront and your site. Depending on the type of business you run, there are several directories that could be good fits for you. Take a look at this popular list from HubSpot to find the best ones for your company.
- Pinterest — Pinterest is a site loved by users interested in discovering styles, gift ideas, and trends. If you have vibrant pictures to showcase, a Pinterest board can be a great way to show them off to users who share your hobbies and passions.
- Your colleagues’ websites — If you know people with blogs relevant to your site, partnering up is an excellent way to promote your website for free. Ask your colleague to write a post about your business, and link it back to your website. Be sure to create genuine relationships — not just a link exchange — to get authentic promotions from them.
- YouTube or Vimeo — If you have video content related to your business, upload it to your website. To promote your site to a larger audience, share it on these popular video platforms.
Drumming up business for your company requires promoting your site — and the more promoting you can do for free, the better. Fortunately, social media platforms and online directories make promoting your website for free easier than ever. People who discover your site from these platforms are already interested in the content or services that you offer, so they’ll be more inclined to get in touch with you.
With these free strategies above, website promotion can become a daily activity — at no extra cost to you.
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