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You’re a savvy business owner who managed to turn your small business dream into a reality. As you probably know, it doesn’t stop there. Running and growing your business is an unending endeavor, and setting actionable small business goals is the key to keeping your business flourishing.
Every business has specific needs for expanding its reach, but whatever your needs are, creating a “marketing bucket list” for your business can help you meet them. Once you identify the items that can go on your list, set clear goals for making them a reality.
So, what should you include on your marketing bucket list? Here are some ideas to get you started.
Every small business needs a website, but your website isn’t going to do much if no one visits it. Increasing website traffic is an important goal that should go on every small business marketing bucket list.
What’s measured can be more easily grown, so regularly tracking your site stats is a great first step. Once you know where your website traffic stands, you can determine a specific number to reach in the future. Then, set small, incremental monthly goals that will help you get there, such as learning how to rank well in search engine results or promoting your posts on social media.
An email list is essential for marketing growth. Building a subscriber base composed of prospective customers and those already loyal to your business gives you an effective, time-efficient way to keep communication strong. It also helps you to convince visitors to eventually make purchases from your site.
For all these reasons, a mailing list is an excellent addition to your marketing bucket list. You can collect information using a contact form or MailChimp subscriber popup on your website, and create regular email blasts.
You want your business and brand to be top-of-mind among your target audience, and one of the best ways to make sure this is the case is to regularly put relevant, valuable content on their social media feeds.
One item to add to your bucket list might be to make sure you’re growing your online community, and reaching more customers by regularly posting and interacting on social media. Aim for consistency, and set goals to create a certain number of posts or spend a certain amount of time engaging with your online community every week.
The digital world is growing, but there’s still something to be said for a personal touch. Whether this means connecting with colleagues at a networking event or showcasing your products or services at a trade show, be sure to add something related to in-person networking to your marketing bucket list. You may uncover valuable opportunities or partnerships that you wouldn’t have developed otherwise.
Carving out time to develop your small business goals may take some effort, but it’s worth it. Dedicating yourself to the kind of consistent, actionable tasks that make up a marketing bucket list can help your business truly flourish. Your business reaps the rewards as those habits grow, so don’t hesitate to create that marketing bucket list and put it into action.