Learning how to improve your Google keyword ranking for a website comes with many benefits that include making content easier for your target audience to find, appealing to potential customers, and generating more revenue from increased traffic.
However, there are also some oversights and bad practices that can hurt your search engine optimization. Here are tips to support content creation so that your hard work pays off and is seen by those who will appreciate it the most.
1. Use clear, descriptive keywords
Start by researching the best keywords to reflect your brand. Your keywords should be clear and descriptive. Imagine what people might search for to land on your website.
Use a tool like Google Keyword Planner before deciding which keywords might yield the best results. This research can come in handy as you plan out your site’s content strategy down the road.
2. Consider keyword volume
As you research, consider keyword volume. High-volume keywords (those that are used often) are typically more competitive, and are harder to rank well on. Alternatively, low-volume keywords (less popular keywords) may deliver fewer visitors to your website. Striking a balance with a medium-volume keyword is often the best way to go.
Long-tail keywords that are less common, but still relevant, can be advantageous to include as well. These keywords include multiple terms, and aren’t as competitive. They tend to be closely linked with search intent (what someone is searching for).
3. Integrate keywords naturally
Rather than tricking Google into ranking your site higher by cramming your content full of keywords, you will notice better results by using high-quality keywords that are organically integrated into your content. This way, Google will more accurately analyze your site. When someone lands on your pages, they’ll be more likely to explore, since your site content is extremely relevant to them.
4. Stick to one subject per post
Each of your posts and pages should be clear, easy to read, and focused on a single topic. Not only will this improve your Google keyword ranking, but it can encourage visitors to explore your other posts and take an interest in your site. In turn, this might give your Google search ranking an added boost.
5. Pay attention to keyword density
When Google indexes your site, it checks the density of keyword usage within each post. Rather than repeating the same keyword several times in short succession, lead with a strong opening paragraph that tells the reader — and Google — exactly what your post is about.
6. Regularly publish fresh content
Once you know what keywords you want to rank on, regularly publish posts that integrate them. Google favors sites that are current and offer relevant information to their readers. Your previous keyword research can likely give you some great ideas for topics to write about.
From organizing backlinks to making your website mobile responsive, there are plenty of ways to increase your site rankings. Review Google’s Search Engine Optimization (SEO) Starter Guide for a more comprehensive overview of the elements that determine your page ranking, so that you can act on them and attract more site visitors.
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