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Many small businesses focus their social media marketing efforts on big sites like Facebook, Instagram, and Twitter. However, don’t underestimate the influence of Pinterest, which can be a lucrative marketing platform, especially in certain industries.
Learn more on how to use Pinterest to drive blog traffic.
Pinterest may not be the most popular social media site for businesses, but it’s more powerful than many give it credit for. According to Pinterest, the site has more than 250 million active monthly users, and marketing expert Neil Patel notes that a “Pin” is 100 times more “spreadable” than a Twitter post, with a significantly longer lifespan, to boot.
Further, the demographics of Pinterest users make it a great place to target certain audiences. According to Omnicore, more than 80 percent of users are female, and the median user age is 40. Plus, the agency says millennials use Pinterest just as much as they use Instagram.
Certain industries thrive on Pinterest, as well — some of the most popular Pin categories include fashion, beauty, home, parenting, DIY, cooking, travel, and weddings. If you’re a creator or a small business covering any of these topics, Pinterest offers another opportunity to drive more traffic to your website.
Sold on the idea to use Pinterest to drive blog traffic and reach new fans? Check out these best practices to create effective Pins.
Pinterest offers free business accounts, and the first thing you’ll want to do is sign up for one or switch over.
Why is this important? A business account gives you access to Pinterest analytics, which will help you monitor the performance of your Pins and hone your marketing strategy over time. Further, be sure to “claim” your website and other social pages via Pinterest, as this will ensure your name and picture appear on every Pin from your site, even if someone else creates it.
If you’re new to the social site, it’s also a good idea to browse some of Pinterest’s business guides, which contains actionable information on how to optimize your marketing efforts.
Similar to Instagram, Pinterest is an image-driven social site. The first thing people see on Pinterest is your images, so it’s essential to post high-quality, on-brand photos.
Luckily, there are many guides on how to optimize images for Pinterest. Here are some best practices:
- Images should be taller than they are wide. A ratio of 2:3 or 4:5 is ideal, according to Revive Social.
- Use high-resolution images. Pins should be at least 600 pixels wide.
- Red, purple, and pink images get shared the most. Black and white images are shared the least.
- Most Pinterest traffic comes from mobile devices, so make sure text overlay is easy to read on small screens.
While images should be your primary concern, you’ll also want to spend time crafting detailed, helpful copy for each Pin. This will help your Pins show up in searches on the site and increase the chances of them being repinned.
According to BloggingWizard, Pins that contain helpful information get repinned 30 percent more. It’s also a good idea to incorporate SEO keywords whenever they fit naturally.
Finally, don’t forget to use strong calls to action (CTAs) in your Pins. BloggingWizard notes that using phrases like “check out the full post” or “click to find out more” can generate an increase in engagement of up to 80 percent. Given that your goal is to drive people back to your website, your CTAs should use language that encourages them to click through.
Now that you know the power of Pinterest and best practices for effective Pins, you’ll be able to drive more traffic to your blog in an efficient and authentic way.
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