How to Optimize Content for Pinterest

A Pinterest business page is a great tool for small business owners. By curating boards full of visually striking images that link back to your website, you can engage with prospective customers on Pinterest and even influence their purchasing decisions. But before you get started, it’s important to check up on your website and make sure it’s ready for you to get the most out of your efforts on this image-focused social sharing site.

If you’re looking to take your Pinterest efforts to the next level, here are a few tips on how to optimize content for Pinterest and make it easy for your visitors to share posts to the social platform right from your WordPress.com site.

Optimize images using alt text

A Pinterest-friendly site needs beautiful, high-quality images above all else. But if your images don’t include useful alternative text, you’re missing a major opportunity to promote your business and bolster your SEO efforts.

First, it’s important to understand how pins on Pinterest are generated. According to Business.com, when someone pins an image directly from your website, Pinterest automatically uses the image’s alt text for the pin’s description. If your alt text is just a single word or nothing at all, that’s exactly what will show up on Pinterest. Be sure to write helpful, descriptive alt text for all of your images, and include your target SEO keywords whenever possible.

Add Pinterest sharing buttons to your posts and pages

When visitors see the trademark red Pinterest logo, they know they can easily save images from your site to their own boards on Pinterest. Pinterest offers a simple tool for creating a “save” button that you can insert on any page or post on your WordPress.com site. Simply copy and paste the code to generate a slick “save” button that visitors can use to instantly pin content from your site.

Showcase your boards on your WordPress.com site

If you’re active on Pinterest, take advantage of WordPress.com’s tools that allow you to easily embed your Pinterest profile, boards, or individual pins by simply copying and pasting links from Pinterest into a post or page. Don’t forget to add social media buttons to your sidebar or footer so that your visitors can quickly connect to your Pinterest page and your other social media profiles.

WordPress.com Pinterest board example

Start optimizing for Pinterest today

Pinterest is a unique, engaging social platform — it’s an ideal marketing tool for small business owners with a large collection of high-quality images at their disposal. By taking a few simple steps to optimize content for Pinterest, your WordPress.com site will be a vital tool in taking your social media marketing efforts to the next level.

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