How to Create Successful SEO Content

What is SEO content, and how does it impact your website’s search engine ranking? Here are the basics:

  • “SEO” stands for Search Engine Optimization, and encompasses the process of creating content and organizing your website to rank higher in search results.
  • “Content” is composed of the blog posts, articles, copy, images, and videos on your website.
  • “SEO Content” refers to the content that you create to rank favorably on relevant search queries.

SEO and content go hand-in-hand. Neil Patel reports that SEO and content are like peanut butter and jelly, as “they go together, overlap, cohere, blend.”

Without site content, there’s not much for a search engine to analyze or index. If you do feature content, your site is likely somewhat optimized for search engines already, especially if that content is relevant to your niche.

For example, if you make wedding cakes, your website will most likely feature content about wedding cakes — not home improvement projects. Therefore, search engines will rank and present your site relative to your cake-baking peers — not to contractors.

If you build a site using an SEO-friendly platform like WordPress.com, you’re already on your way to having a well-organized site. But there’s always room for improvement.

Effective SEO content can expand your audience

Which scenario do you think is more likely to increase your brand’s visibility and net more readers or customers?

  1. Your website or blog appears on the first page of search engine results for your niche.
  2. Your website or blog ranks somewhere in the middle of page 11.

Assuming that you want to rank higher to reach more people, creating educational, entertaining, or informative content for your website is one of the best SEO investments you can make.

This type of content:

  • Allows people to find you through search engines results.
  • Helps to establish you as an expert in a particular field.
  • Generates fans, social media shares, and builds relationships that can support your brand’s reputation.

All these benefits accrue to improve your bottom line.

The components of SEO content

To create effective SEO content, consider substantive and technical details:

  1. Substantive: This is what your site visitors see and experience. For example, an attractive, professional photo of your latest wedding cake design.
  2. Technical: The minute details that help search engines find and rank your content. For example, the title of your blog post and its caption, description, and any alt text you use when posting a wedding cake photo.

Image alt text and description

Blog like your business depends on it

A blog is an important tool that can improve your site’s search engine ranking over time. With a platform like WordPress.com, you’re given access to robust SEO features right out of the box.

When you write blog posts, you’re creating new, dynamic content. In contrast, the other pages of your website (“Home,” “About”) don’t change and are not updated often. As SEO Melbourne suggests, search engines prefer to index dynamic content. This is why you should have a blog and post content often.

Use a blog as a resource to engage with visitors through interesting, educational, entertaining content covering your niche. By creating high-quality, well-structured content that is relevant to your field, search engines will rank your overall site and pages higher in results. This translates into more prospects finding your business online, and potentially becoming customers.

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Aaron von Frank

Cofounder and CEO at GrowJourney.com, a USDA certified organic heirloom garden seed subscription service. Writer at TyrantFarms.com, Edible Upcountry Magazine, and other media outlets.

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