How Pinterest Integration Enhances Your Site

If you have a Pinterest profile and a site, you can reach your audience and prospective customers more effectively by bringing the two together. Pinterest integration with your website can help you increase social engagement and traffic from this popular social media channel. Here’s how linking Pinterest with your site can benefit your online marketing strategy, and an overview of how you can integrate Pinterest with your site in a few steps.

How Pinterest integration benefits your online marketing strategy

Integrating Pinterest with your website is a smart and simple way to boost your online marketing strategy. According to Pinterest, there are over 250 million Pinterest users today, and 83 percent of weekly Pinners make a purchase based on pins they see.

That means Pinterest is more than just a handy platform for creating and showcasing visual content — it can help drive more traffic to your site, generate leads, or make additional sales that you may not have otherwise landed.

How to integrate Pinterest with a site

Integrating Pinterest with your site is straightforward. You can embed Pinterest profiles, boards, or individual pins directly into a post or a page in a few steps. Here’s how:

1. Create or edit a post or a page.

2. Paste the link to your Pinterest profile, one of your Pinterest boards, or a specific pin where you would like it to appear on the post or page. Note that the link you paste should not appear as a clickable hyperlink. If it appears this way, place your cursor on the link, click once, and then click the “Unlink” button in the Visual Editor toolbar.

Embedding Pinterest into your website

3. Once you publish your new or updated post or page, you should see your Pinterest profile, board, or pin appear right in the location where you placed the link.

Pinterest board embedded on site

Other Pinterest integration possibilities

If you’d like to make sure visitors to your site are also able to pin content from your site on Pinterest, you can include sharing buttons for your readers at the bottom of each post and page. Once you set up this feature, you can display sharing buttons from a wide range of social media sites including Pinterest, Twitter, and Facebook on your website.

You can also showcase your social media profiles, including your Pinterest profile, in a specific area of your website using the Social Icons Widget so that site visitors have the option of connecting with you on different social media channels.

If you want to take your Pinterest integration further, Pinterest offers you the option to claim your website and verify your profile. Verifying your profile helps other Pinterest users confirm that you’re a trustworthy source. Once you’ve completed the verification process, a red check mark will appear on your Pinterest profile, indicating that you’ve been fully verified.

Integrating Pinterest with your site enhances your online presence, engages your audience, creates interest in your products and services, and generates more sales.

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