To succeed in today’s digital marketplace, you should have an online presence. The problem that small business owners face is the cost that comes with hiring a digital marketing agency to grow that presence for you.
Fortunately, there are several online marketing courses that can teach you the basics of launching a digital marketing campaign so that you can do it yourself.
1. Search engine optimization training
A crucial component of digital marketing is search engine optimization (SEO). This Beginner’s Guide to SEO by Moz is the perfect introduction to the concept. It’s designed with new users in mind, but those more experienced with the subject should view Moz’s Advanced SEO blog.
2. WordPress website creation
Having a website makes you more accessible to your potential audience. So, having an especially effective website can help turn those audience members into customers. There are many website builders out there, but the flexibility and amount of learning resources available for WordPress are what set it apart.
Check out the WordPress.com webinars for some expert advice from people who use this platform and work with customers everyday. You’ll find regular webinars on blogging, website building, making money and more!
3. Social media marketing
Your social media accounts let you get the message out about your brand, and enable followers to interact with you and with each other.
Social Media 101 — Social Media Quickstarter by Constant Contact will teach you the basics about building your social media presence across the most popular social networks.
4. Social media analytics
You need to measure your results to determine whether you’re getting the most out of your campaigns.
It can be a confusing topic, but this Quintly Social Media Analytics course does an excellent job of explaining the ins and outs of social media metrics — whether you’re a beginner or just need a refresher.
5. Content creation
Driving people to your blog is one thing, getting them to come back is another. If your content isn’t compelling and consistent, your audience may head elsewhere to find what they’re looking for.
This free HubSpot Content Marketing Certification course lays out how to create content that will provide value to your users and help position you as a go-to source for knowledge.
It’s not as difficult to create a successful brand when you know where to turn for the information you need. These courses give you the training required to build momentum from the ground up.