Curious about Video Marketing? Get Started Today

Video marketing is a great way to grow an audience, even if you’re not a filmmaker. It might seem like a huge undertaking, but with a little know-how and the technology sitting in your pocket, you can create videos that can be seen, shared, and loved.

Why get started with video marketing? Firstly, some people don’t have time to scroll through a longer blog post or listen to a podcast. Besides, how else can you capture someone’s attention and build a sense of trust in just a few minutes? Even if you’re on a tight budget, you can get started using free tools to guide you in your video marketing efforts.

Use your smartphone

There’s no need to go out and buy fancy equipment if you’re just getting started with video marketing. Many phones have built-in apps that let you capture and edit great footage. Check out the Mobile Motion Film Festival to experience the potential of the technology that we carry with us every day.

As for shooting professional-looking footage, try fiddling with your smartphone’s camera settings. Choose the highest resolution possible and make use of image stabilization.

Take advantage of free video editing apps

There’s also no reason to fumble around on your computer if you don’t have to. Download a free video editing app to take care of the heavy lifting. Many of these come with tutorials to guide you through the editing process and even provide free images, stock music, and overlays to polish your raw footage.

Here are a few popular video editing applications:

Adobe Premiere Clip: This is a great option for those who want to put together a few clips with some background music; the automatic editing option will do everything for you. All you have to do is select the music and the order of clips. For those looking for a bit more creative control, you can still get precise by trimming your clips manually.

Quik: Created by GoPro, Quik allows you to create videos for social media. Its key feature is that it automatically edits clips to sync to the beat of a given song. Add up to 200 images or video clips, select a track, and let the app take care of the guesswork.

Vizmato: If Instagram and Snapchat-esque filters are your thing, look no further. Vizmato lets you add these effects, and more, as you’re filming.

Insert free images and film footage

If you’re not happy with your own photos or the image library included in the apps above, there are plenty of other websites that provide high-quality stock photos and film footage.

One such resource is Pond 5‘s Public Domain Project. They’ve gathered around 80,000 copyright-free video clips, photos, and music for anyone to use.

Many stock photo and footage sites are attribution and copyright-free, but you’ll want to check the terms and conditions before using any of their media.

Getting started

There’s no reason not to experiment with video, especially if it’s going to grow your business’ visibility. With your smartphone and a few tools, you can create a video within minutes.

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Sarah Li Cain

A B2B and personal finance writer who has appeared in publications such as Credit Karma, Magnify Money and Lending Tree.

More by Sarah Li Cain