Create a Campaign Website on a Budget

Running for office is no easy task. With so many appearances to make and hands to shake, it can be easy to let your campaign website fall to the wayside. WordPress.com makes creating and maintaining a website easier and more affordable than you might think, so you don’t have to sacrifice your online presence as election day approaches.

Why your campaign needs a website

A campaign website is an important public-facing hub for your current or future constituents. Voters visit campaign websites to learn about a candidate’s stance on important issues, their professional and personal backgrounds, or to volunteer with and donate to support their campaigns. Additionally, a website helps to control your online presence, which is important for exposure and crafting your public image.

What to include within your site

There’s no one-size-fits-all model for creating a website for your political campaign, but the following elements cover the basics and provide most of the information that voters expect to find on a campaign website:

1. Biography

Who are you, and why should voters trust you? A strong bio or personal statement should address the highlights of your resume, including your education and professional experience. Be sure to include any details that further demonstrate your connection to the community and qualifications for the particular position you’re running for.

2. Stance on important issues

Which public-facing issues are the most important to the voters in your community? Make your stance known by creating a page dedicated to taxes, education, local ordinances, or other topics that you plan on discussing along the campaign trail.

3. Contact information

Your campaign website is a powerful tool for connecting with future voters. Make it easier for them to get in touch with you by including your office’s email address, phone number, or a contact form built right into your website.

4. Links to important resources

Will you be writing blog posts, sending out newsletters, or recruiting volunteers throughout the course of your campaign? If so, be sure to include links within that encourage voters to learn more about your political beliefs, subscribe to your newsletter, or get involved with your campaign first-hand. If you’re soliciting donations, link directly to your “Donate” page, or add a Simple Payment button to your footer and sidebar to streamline the process of submitting online payments.

5. Disclaimers

Finally, don’t forget to follow the Federal Election Commission’s guidelines for website disclaimers and other campaign materials.

How to build and update your site

The beauty of building your online presence with WordPress.com is that customizing and keeping your site updated is a user-friendly process, whether you’re a web design novice or a seasoned coder.

Once you create a WordPress.com account, you can select and preview a free or premium theme that will resonate best with your constituents. After settling on this important design element, the sky’s the limit: incorporate custom menus, widgets, and social tools that enable you to share your mission with voters. If you want to update your website or swap out its theme, it just takes a few clicks from the WordPress.com dashboard.

Secure votes with your campaign website

Creating and maintaining a campaign website has never been more accessible. It just takes a few minutes of your time to take your campaign efforts to the next level — without costing you a penny.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

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