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If you run or work at a marketing firm, you have the required in-house expertise to sell your services. Combining your marketing tactics with a flexible content management system like WordPress.com can help you earn more business, as it positions you to highlight great work and demonstrate the real-world impact you have on clients.
An agency website is also a marketing tool
Your website will likely be the first point of contact that potential clients have with your agency. Make the most of this first impression by applying your marketing expertise to your site’s design.
WordPress.com’s Premium and Business plans offer access to unlimited premium themes and advanced design customizations. Select a theme with the features you need, such as portfolios and testimonials, and personalize it to match your branding by adjusting color schemes and making CSS edits.
Showcase your portfolio
Clients will likely want to meet the experts who are responsible for completing projects, so showcase your in-house talent on your site. By including a portfolio on your agency website, you can share completed work that demonstrates your company’s skill set better than any amount of marketing jargon could. To convey a more personal feeling and a sense of accountability, include biographies of the team members who worked on these successful projects.
Highlight case studies
It’s important to highlight your team members’ skills, along with the excellent projects they’ve completed. To that end, featuring case studies on your agency website can prove that your marketing efforts work. If your projects are formatted in a visual way, you can conveniently insert them into your website using the Media Library.
Feature client testimonials
Potential clients might trust the opinions of previous ones. So, let satisfied past customers speak on your behalf. Client testimonials can tout your agency and convince future clients to choose your company over another.
WordPress.com offers a Testimonials feature to help you add, display, and manage client reviews. This option can keep your website fresh if you consistently post new and updated testimonials as they become available.
Focus on the task at hand
You’re a marketer, not a web designer. But with WordPress.com powering your marketing agency website, you’ll receive the features listed above without needing to hire a freelancer to build a website on your behalf. If anything goes wrong, you can always fall back on community, email, or live chat support to help you get back on track.
Thousands of small businesses and online stores call WordPress.com home.
Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.Create your own website