“Why do I need a company logo?” is something that a lot of small business owners ask when they’re first starting out. If you already have a memorable name, why can’t you just skip the logo?
You need a logo because it’s part of your brand. According to Entrepreneur, “You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that opportunity. And more often than not, it’s a missed opportunity.”
Building a strong brand — and representing it with an attractive logo — communicates to your consumers that you deliver an amazing product or service. Logos are important components of branding and, to put it simply, “If your branding does not make it look like you do great work, consumers may choose a competitor instead.”
Designing a logo that conveys your brand voice is an important first step in the process of getting potential customers to recognize and trust your services.
If you have some graphic design skills and available tools, you probably have a good idea of how to begin designing your logo.
Make sure that your logo is demonstrative of what your business is and the values it represents. You don’t necessarily need to have a picture within it, but make sure its graphics, colors, and typography connect with what you do. If you run a daycare center, plain black lettering doesn’t make as much sense as a fun font in bright, cheerful colors.
It’s also important to ensure that your logo avoids common logo design mistakes. You can find a list of such mistakes on design-related blogs, like this one from Inkbot Design.
If you don’t feel confident about designing a logo yourself, an online service like 99designs is a good option. Services like this one connect you with talented designers from around the world who will help with your logo design.
Hopefully, this article turned your question from “Why do I need a company logo?” into “How do I get the best logo for my business?” Representing your brand with a great logo is one of the keys to business success, after all.
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