All About Reusable Blocks: The Ultimate Guide for Beginners

Are you tired of spending valuable time creating repetitive content on your WordPress blog or site? Do you find yourself adding the same content to your site, over and over again? Perhaps you have a solid content schedule, but you keep falling behind because you’re starting from scratch with each new post or page.

Fortunately, WordPress offers Reusable Blocks with the Gutenberg Block Editor to help you boost your productivity. With this convenient WordPress tool, you can reuse blocks that contain crucial content like author bios, Calls To Action (CTAs), and more. 

In this post, we’ll explain what reusable blocks are and why you may want to take advantage of them. We’ll also look at some ways you can use them. Finally, we’ll show you how to get started with reusable blocks. Let’s dive in!

An Introduction to Reusable Blocks

One of the most useful features of the Gutenberg Block Editor is the Reusable Block. It allows you to save any type of block in your Reusable Blocks directory so that you can use it again later. 

For example, if you want to encourage your readers to sign up for your newsletter, you might want to prompt them with a button block:

You can add this block and customize it to your liking. Then, you can save it to your reusable blocks so you can utilize it again and again with just one click. 

Alternatively, if you have frequent and repeat guest writers on your blog, you may want to save their author bios to be used in future posts: 

Reusable blocks will likely boost both the quantity and quality of your content. You can add an avatar, links, and other useful information about your writers every time you post, but without the added hassle.

There are truly endless opportunities to leverage reusable blocks. You may want to think of them as handy templates that you can use in order to make your life easier. Thanks to this feature, you can significantly reduce the time you spend creating each piece of content.

Reusable blocks may be especially beneficial if you’re running a multi-page site or blog, as you’ll likely need to reuse similar block types on a regular basis. Efficiency is essential when you’re aiming to create consistent quality content, and reusable blocks can help you drastically increase your productivity.

4 Ways You Can Benefit From Reusable Blocks

Now that you have a general understanding of the Reusable Block, there are endless opportunities for optimization. Let’s explore four clever ways you can utilize this handy feature.

1. Create Signup Forms 

In a world where eCommerce and digital content are the norm, opt-in forms are everywhere. These are signup forms that prompt your visitors to submit their email address in order to receive promotional emails and updates:

You may want to include signup forms on multiple pages for your site, so creating them as a reusable block is a smart idea. This can help you grow your email list and may lead to more conversions.

If you’re using MailPoet with your WordPress site, you can easily use its unique block to create a simple opt-in form. You can then save this as a reusable block and use it anywhere on your site.

2. Write Author Bios

As we mentioned before, one crucial element of any successful blog is the author bio. This is a brief section, typically at the end of a blog post, that informs the reader about the post’s writer. Usually, this includes the name of the person and some extra information regarding their professional background.

Other times, a post may be credited to a team:

Whether you’re a solo blogger or run a multi-author site, this feature is essential for any professional blog. You can save tons of time by using a reusable block for all your site’s author bios.

3. Craft Persuasive Calls to Action (CTA)

Another key element of any quality blog post is an inspiring Call To Action (CTA). This is usually found at the end of the post. It may encourage users to leave a comment or ask a question. 

Your CTA may even be an invitation to complete a signup form or to share the post on social media. With a Group Block as your Reusable Block, you can even do both:

Other great options to include in your CTA are Button Blocks or Feedback Button Blocks. If you invest some time in a sophisticated CTA from the get-go, you can incorporate it into your editorial workflow with Reusable Blocks. This will likely increase your productivity.

4. Enhance Your Marketing Strategy

Reusable blocks can help you enhance your marketing strategy. You can improve your brand cohesion by incorporating unique design elements across your site:

For example, you may want to promote your newest product or webinar in a CTA. However, if you want to include a button and an image, this might take a ton of time if you start from scratch. With a Reusable Block, you’ll simply need to create your content once, then add it to your posts and pages with a single click.

How to Get Started With Reusable Blocks

Using reusable blocks is fairly simple. In this tutorial, we’ll show you how to create a reusable block and add it to your posts and pages. We’ll also show you how to edit and export your reusable blocks. Let’s get started! 

How to Create a Reusable Block

To create a reusable block, first you’ll need to create a regular block. We’ll use the Button block as an example as it is very dynamic and can be used in CTAs, opt-in forms, and other types of content.

Navigate to your WP Admin and go to Posts > Add New. Select the Button Block and type in the text you’d like to see on it, such as “Sign up now”.  

Next, click on the block itself. This will bring up a toolbar. Select the three dots on the far right:

A menu bar will appear. Click on the Add to Reusable blocks option:

Next, name your block and click on Save:

When you’re done, you’ll briefly see a pop-up at the bottom left of your screen that says Reusable block created. You’ll also be able to see the name of your new reusable block in the toolbar. It’s as simple as that. 

How to Add a Reusable Block to Your Pages and Posts

Once you’ve created a reusable block, you’re just a click away from adding it to regular posts or pages. Start by creating a new post, or opening an existing one. Then, simply click on the plus symbol (+) to add a block, and locate your reusable block in the menu:

In this case, you can see our newly-created Reusable Button Block. If you haven’t used one of your reusable creations in a while, you can click on the Browse all button to find it, or just use the Search function.

How to Edit Your Reusable Blocks

At some point, you may want to edit your reusable blocks. Perhaps you’ll want to update some information, or change the design. Fortunately, you can easily do this for all reusable blocks. You also have the option to edit them individually. 

Start by selecting your reusable block in a post or page. Then, you can edit it as you would any other regular block. 

Note that if you edit a reusable block, it will be changed in every location where it’s used. Think of it like permanently editing the master copy.

If you want to make changes to a singular reusable block (rather than all of them), you’ll need to convert it back to a regular block. You can do this by simply selecting the block and clicking on the Convert to regular blocks icon:

Another way to edit your block is by going to Manage Reusable blocks, which you can see highlighted in the menu bar below:

This will take you to a WP Admin page that looks like this:

Hover over the reusable block in question and select Edit. On the following screen, you’ll be able to make any changes you like.

How to Import and Export Your Reusable Blocks

If you’re managing multiple WordPress sites, it might be useful to import and export your reusable blocks. That way, you can save time and take advantage of the same convenient blocks on all your sites.

To export a reusable block, select it in your post and go to Manage Reusable Blocks (as shown earlier). You’ll then find yourself on the Reusable blocks page.

Hover over the block you’d like to export and click on Export as JSON. The file will download to your computer.

To import a reusable block from your computer, click on the Import from JSON button at the top of the screen:

Now you’ll be able to choose the file from your computer and it will be added to your collection of reusable blocks. That’s it!


Managing your WordPress website is a lot of work. However, it doesn’t have to be difficult or excessively time-consuming. If you learn how to leverage the Reusable Block, you can streamline your workflow and optimize your content. 

For instance, you could create reusable blocks for your signup forms, author bios, and calls to action. You can then add these to your posts and pages with a single click. You also have the option to export your reusable blocks and import them on another site.


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