Use a Color Palette Generator to Design and Brand Your Site

A color-palette generator is an important tool for standardizing your brand’s color scheme. It can be used on your website and across your other marketing channels.

Don’t underestimate the importance of color when it comes to great website design and positive user experiences (UX). According to a study from Emerald Group, up to 90 percent of customers’ snap judgments about a product are associated with color selection.

Defining your brand’s colors with a palette can help you customize your site design in way that customers will love:

Here are a few free tools to help you with this process, even if you’re not a professional designer.

Five Free Color Palette Generators

1. Adobe Capture CC

Adobe Capture CC is a mobile application for iOS and Android that generates color palettes based on an image. This could be valuable if your business has an existing color scheme, but no color codes or palettes. Once color codes and palettes are generated, you can tweak the results to your preference.

2. Coolors

Coolors is one of the most user-friendly free color-palette generators available. Users can randomly create a palette by hitting the spacebar, entering their own color codes, or fine-tuning their color choices by clicking-and-dragging to adjust color hue, saturation, and brightness.

A color scheme generated by Coolers

3. Colorhunt

Another great tool for creating custom color palettes, Colorhunt, allows users to enter color codes or click-and-drag to select a palette of four colors. If you need design inspiration, you can also browse Colorhunt’s gallery of hot, popular, or random user-generated palettes.


Designers and color fanatics can get inspiration for their next branded themes with Colordrop, a curated feed of palettes. Users can’t customize schemes, but they can add palettes to their favorites and scope out other color codes.

5. MudCube

MudCube is for anyone looking to create cohesive color schemes. The tool supports drag-and-select color options, 10 different rules for complementary color selections, and customization of the resulting palette.


Start your branding journey in color

Whether you have a well-defined theme in place or you’re starting fresh, a color palette generator can help build consistency across your site and marketing materials.

Once you pull together a few color schemes, build out your momentum by applying them to your website’s visual aesthetic or brand design.

Let our experts build your custom website.

Whether you need a landing page or a full ecommerce site, an online learning academy or an interactive informational site for your business, we can build it for you.

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Jasmine Henry

Jasmine is a freelance technology writer, with interests in UX, mobile optimization, and web design trends. She's also a Project Management Professional with an academic background in Informatics and Analytics.

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