Tags are essential for organizing your site content, and also help your readers find what they’re looking for. Unfortunately, not everyone uses blog tags to their full potential.
Good tagging practices can help you appeal to a particular audience, generate more site traffic, and encourage visitors to browse more of your posts. It’s beneficial to create a tagging structure that supports your website as it grows.
You might be familiar with blog categories, which help you sort posts into broad topics. Tags are similar to categories, but they have their own set of benefits.
Categories consist of general themes or topics that you regularly write about. For example, WordPress.com/go includes the following categories: Website Building, Web Design, Content & Blogging, Digital Marketing, and Tutorials.
But if you click on a single post within the Website Building category, you’ll notice a handful of tags applied at the bottom of each post. These might include items like “Business” or “How To.” Tags are more specific than categories. They are descriptors that help readers identify and narrow down the detailed information they’re looking for.
Imagine that you’re searching for a post on using website analytics. You’ll have better luck browsing posts that include the Analytics tag than perusing every post under the Website Building category. Tags make it easier for readers to access the specific content that is most relevant to them.
You can create custom tags and directly assign them to your posts from the tags module.
You can also manage and delete tags by going to Settings > Writing > Tags.
Depending on your theme, tags may be displayed at the top or bottom of posts, in the sidebar, or through widgets like the Tag Cloud. This particular widget helps readers visualize the subjects that you frequently write about.
There aren’t any set rules for tagging blog posts and content; however, these guidelines can help to establish a structure that keeps your site organized as you continue to create content.
- Don’t make up tags. Instead, look for existing tags that are relevant to your content. Yoast suggests using terms that people are already searching for online.
- Use fewer than 15 tags. Just a few specific tags will do the trick, and 15 should be your upper limit. If you use more than 15 tags and categories within a single post, it won’t show up in the WordPress.com Reader, which means you could miss out on attracting potential readers.
- Choose tags that you’ll use again. A one-off tag won’t benefit your readers, as offering a single post on a subject might not be enough to convince them you’re an expert on a topic. Stick to recurring tags and encourage visitors to explore more of your content.
Take a look at your post categories and identify the subtopics that frequently appear. From there, develop a useful list of blog tags that will keep your content organized and provide the user experience that your readers deserve.
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