The Ideal Lengths of 5 Popular Content Formats

There’s a reason why movies, newspaper articles, and other media formats each have their ideal lengths. Cision suggests that the average attention span is only eight seconds long. So, it’s important that your content is just short or long enough to keep readers from becoming distracted or losing interest in what you’re sharing.

Here’s an overview of the ideal lengths for five popular content formats. It’s important to understand that these figures may change over time as reader preferences and search engines optimization practices evolve.

1. Blog posts

If you search for the “ideal blog post length,” you’ll notice opinions ranging from 300 words to 3,000. Snap Agency, Search Engine Journal, and SEOPressor agree that the ideal length is about 2,000 words. In contrast, Curatti and other sites argue that this is all conjecture, citing the likes of legendary marketer, Seth Godin, who typically writes 75-word blog posts.

Performance, whether you measure it by search rankings, social shares, or page views, depends on a myriad of variables. Timeliness, the quality of information, the number of articles that have already covered a particular topic, popularity of a niche, domain authority, photos, and anything in between can influence how well a blog post is received.

2. Videos

Vidyard’s analysis of video marketing stats from 600 companies and more than 250,000 videos revealed that less is more. Seventy-five percent of videos were less than two minutes long, and those under 90 seconds held viewer attention 59 percent of the time. However, less than half of these viewers watch videos in their entirety. Learn more about enhancing your website with videos.

3. Infographics

Pinterest gives you infinite leeway for length, while Facebook maxes out at 2048×2048 pixels. According to InfoGraphic Design Team, the rule of thumb is that infographics should be 600 pixels wide and no more than 1,800 pixels long.

4. Case studies

Case studies don’t have an ideal length, as they can take on many forms: blog posts, videos, infographics, or even slideshow presentations. Length varies depending on the industry you’re in, your target audience, the complexity of your subject matter, and even the number of images or charts featured within.

5. eBooks

Writing eBooks generally requires more work than writing blog posts, but the investment comes with added rewards. According to Curata, nearly two-thirds of prospects are willing to provide their contact information in exchange for a free download.

As for length, Book Cave suggests that nonfiction eBooks should contain at least 10,000 words of quality content. At an average of 250-300 words per page, that equates to about 33-40 pages.

One size doesn’t fit all

Finding the ideal lengths for your content formats is a delicate balancing act. If content is too short, you risk being overlooked. If it’s too long, readers might feel overwhelmed.

These guidelines can be considered a starting off point, as the ideal length for your unique content may have to be tested and discovered through trial and error.

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Ky Trang Ho

I'm a business and financial writer, content marketer, PR consultant, and author of "Humans of Shark Tank." ( My work has appeared in FA Mag,, Institutional Investors,, Investor's Business Daily, Guru Focus, Plan Sponsor, Seeking Alpha, The Street, ThinkAdvisor, WordPress, etc. I have been quoted in, Thrive Global, and many blogs. See what a communications Jedi Master can do for your business. I will build your brand as a thought leader and influencer. I produce articles, presentations and much more. Count on me for press releases, content marketing, WordPress website development, social media marketing, copywriting and SEO. I have journalism experience in print, TV, radio and online. Past clients: 1. Aberdeen Asset Management 2. Advisys 3. Endowment Wealth Management 4. Focused Wealth Management 5. Pristine Advisors 6. 7. TradeLog Software 8. 9. 10. And many others. Ky Trang Ho website: Ky Trang Ho book, “Humans of Shark Tank”: Ky Trang Ho WordPress business articles: Ky Trang Ho portfolio: Ky Trang Ho Medium blog: Ky Trang Ho Online business card: Skills: - Excellent verbal and written communication skills: Able to translate complex topics and financial jargon into plain English that appeals to experts yet engages novices with strong knowledge of English language, grammar, spelling, punctuation and Associated Press (AP) style - Experienced in covering SEC filings, earnings releases, economics, breaking news - Experienced in content editing and copy editing - Boosting Website traffic and SEO (search engine optimization) ranking on key terms - Proficiency in Microsoft Word, Excel and PowerPoint. - Proficiency in Wordpress content management system (CMS), Google Analytics, Web development with HTML and CSS - Increasing Website traffic using social media such as Facebook, LinkedIn, Twitter and Google+. - Experienced in managing projects and teams working on deadlines - Experienced in managing and mentoring interns Location: Los Angeles, CA Education: BA, UC Berkeley MA, The Ohio State University Work history: Key Financial Media, LLC (2014 - present)

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