The Best Time to Post a Blog or Social Media Update

If you write a compelling blog post or an insightful social media update and no one sees it, you might as well be the proverbial tree that falls in the forest when no one is around to hear it. To increase your chances of being seen, share content with your audience at the ideal times of day. Which begs the question, “When is the best time to post a blog or social media announcement?”

Blog posts

According to research from CoSchedule, blog posts are likely to see the most traffic on Mondays at 11 a.m. EST. You can also take a look at your site’s own stats to see when your best day is — it might not be Monday! Head to the Insights tab on your stats page to see when your most popular time for viewers is.

Social media posts

Social media posts have short shelf lives, so timing is crucial for maximizing your reach. A Facebook post receives about 75 percent of its impressions within the first two and a half hours, and 75 percent of its engagement within five hours. Alternatively, a tweet only lives for about 15 minutes, according to marketing expert Neil Patel.

Joint research from HubSpot and Sprout Social reveals that the best times of day to maximize engagement on social media channels vary widely across platforms and the industry you’re in.

Facebook

On Facebook, you’ll likely see increased engagement on Sundays, Thursdays, Fridays, and Saturdays. The best times to post are 9 a.m., 1 p.m., and 3 p.m. According to Kissmetrics data presented by Patel, Saturday receives double the number of shares compared to any other day.

Twitter

By contrast, the best day to post on Twitter is Wednesday. The best times are 12 p.m., 3 p.m., 5 p.m., and 6 p.m.

Clock with social media icons at 2, 7, 8, 9 and 11 am.

Clock with social media icons at 12, 1, 2, 3, 5, 6, and 9.

Use the following cheat sheet to plan out your social media updates and blog promotion strategies.

  • Sunday: Facebook, Pinterest
  • Monday: Instagram
  • Tuesday: LinkedIn
  • Wednesday: LinkedIn, Twitter
  • Thursday: Facebook, LinkedIn
  • Friday: Facebook
  • Saturday: Facebook

As mentioned, engagement levels also vary by industry. According to SproutSocial, nonprofits should post to Facebook on Wednesdays and Fridays around 2 p.m. and skip Sundays (when engagement is lowest). The best times for consumer goods companies to post are Thursdays at 2 p.m. and Fridays at 11 a.m. You might even find that the most effective times for your particular niche defies the statistics listed above.

Find the best times for your brand

If your site is on the WordPress.com Business plan, you have even more tools at your disposal: Google Analytics. To determine when the best times for your social media engagement efforts might be, create custom Google Analytics reports with these links:

  • This “best days” report reveals the best days of the week to post content on each social media platform so that you can schedule posts accordingly.
  • This “best times” report summarizes the best times of day to post for each platform.
  • This “date and hour” report details the exact dates and hours that you received the most traffic from any given social network, as well as the precise hour of the day when you had the most site visitors. Use this report to discover which posts generated the most traffic so that you can adjust your content strategy accordingly.

The research above indicates that the best time to post a blog varies based on the industry you’re in, but keep in mind that you may also face higher competition during those peak days and times.

Finding the sweet spot for your niche might require some research and some experimentation, but it will pay off in traffic and growth.

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Ky Trang Ho

I'm a business and financial writer, content marketer, PR consultant, and author of "Humans of Shark Tank." (https://amzn.to/2LvinfK). My work has appeared in FA Mag, Forbes.com, Institutional Investors, Investing.com, Investor's Business Daily, Guru Focus, Plan Sponsor, Seeking Alpha, The Street, ThinkAdvisor, WordPress, etc. I have been quoted in Inc.com, Thrive Global, and many blogs. See what a communications Jedi Master can do for your business. I will build your brand as a thought leader and influencer. I produce articles, presentations and much more. Count on me for press releases, content marketing, WordPress website development, social media marketing, copywriting and SEO. I have journalism experience in print, TV, radio and online. Past clients: 1. Aberdeen Asset Management 2. Advisys 3. Endowment Wealth Management 4. Focused Wealth Management 5. Pristine Advisors 6. Shippabo.com 7. TradeLog Software 8. WordPress.com 9. Utavi.com 10. And many others. Ky Trang Ho website: https://kytrangho.com Ky Trang Ho book, “Humans of Shark Tank”: https://amzn.to/2LvinfK Ky Trang Ho WordPress business articles: http://kytrangho.press Ky Trang Ho portfolio: http://kytrangho.net/ Ky Trang Ho Medium blog: http://kytrangho.org Ky Trang Ho Online business card: http://kytrangho.us Skills: - Excellent verbal and written communication skills: Able to translate complex topics and financial jargon into plain English that appeals to experts yet engages novices with strong knowledge of English language, grammar, spelling, punctuation and Associated Press (AP) style - Experienced in covering SEC filings, earnings releases, economics, breaking news - Experienced in content editing and copy editing - Boosting Website traffic and SEO (search engine optimization) ranking on key terms - Proficiency in Microsoft Word, Excel and PowerPoint. - Proficiency in Wordpress content management system (CMS), Google Analytics, Web development with HTML and CSS - Increasing Website traffic using social media such as Facebook, LinkedIn, Twitter and Google+. - Experienced in managing projects and teams working on deadlines - Experienced in managing and mentoring interns Location: Los Angeles, CA Education: BA, UC Berkeley MA, The Ohio State University Work history: Key Financial Media, LLC (2014 - present)

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