If you write a compelling blog post or an insightful social media update and no one sees it, you might as well be the proverbial tree that falls in the forest when no one is around to hear it. To increase your chances of being seen, share content with your audience at the ideal times of day. Which begs the question, “When is the best time to post a blog or social media announcement?”
According to research from CoSchedule, blog posts are likely to see the most traffic on Mondays at 11 a.m. EST. You can also take a look at your site’s own stats to see when your best day is — it might not be Monday! Head to the Insights tab on your stats page to see when your most popular time for viewers is.
Social media posts have short shelf lives, so timing is crucial for maximizing your reach. A Facebook post receives about 75 percent of its impressions within the first two and a half hours, and 75 percent of its engagement within five hours. Alternatively, a tweet only lives for about 15 minutes, according to marketing expert Neil Patel.
On Facebook, you’ll likely see increased engagement on Sundays, Thursdays, Fridays, and Saturdays. The best times to post are 9 a.m., 1 p.m., and 3 p.m. According to Kissmetrics data presented by Patel, Saturday receives double the number of shares compared to any other day.
By contrast, the best day to post on Twitter is Wednesday. The best times are 12 p.m., 3 p.m., 5 p.m., and 6 p.m.
Use the following cheat sheet to plan out your social media updates and blog promotion strategies.
- Sunday: Facebook, Pinterest
- Monday: Instagram
- Tuesday: LinkedIn
- Wednesday: LinkedIn, Twitter
- Thursday: Facebook, LinkedIn
- Friday: Facebook
- Saturday: Facebook
As mentioned, engagement levels also vary by industry. According to SproutSocial, nonprofits should post to Facebook on Wednesdays and Fridays around 2 p.m. and skip Sundays (when engagement is lowest). The best times for consumer goods companies to post are Thursdays at 2 p.m. and Fridays at 11 a.m. You might even find that the most effective times for your particular niche defies the statistics listed above.
If your site is on the WordPress.com Business plan, you have even more tools at your disposal: Google Analytics. To determine when the best times for your social media engagement efforts might be, create custom Google Analytics reports with these links:
- This “best days” report reveals the best days of the week to post content on each social media platform so that you can schedule posts accordingly.
- This “best times” report summarizes the best times of day to post for each platform.
- This “date and hour” report details the exact dates and hours that you received the most traffic from any given social network, as well as the precise hour of the day when you had the most site visitors. Use this report to discover which posts generated the most traffic so that you can adjust your content strategy accordingly.
The research above indicates that the best time to post a blog varies based on the industry you’re in, but keep in mind that you may also face higher competition during those peak days and times.
Finding the sweet spot for your niche might require some research and some experimentation, but it will pay off in traffic and growth.
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