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According to WIRED, display ads are becoming less and less effective, driving publishers and content creators to find new ways to subsidize their offerings.
There are many ways to monetize your website. If you have a WordPress.com Business plan, you have more options for creating premium content. A subscription blog is especially unique, as it lets you keep your site ad-free, and also suggests that your articles are worth paying for.
To succeed with a paid subscription blog, you must provide top-notch content that readers value more than the amount you’re selling it for. It also helps to have an established readership to market your subscription service to.
Once you amass a following and are creating high-quality content that’s specific to your niche, you can offer premium blog posts in a subscribers-only area of your site for a monthly fee. You can also expand your subscription-based content to include eBooks, webinars, educational courses, or podcasts.
Ultimately, your premium content options will depend on your goals, your audience’s interests, and your unique branding considerations.
The structure of your membership will vary according to your content offerings. The most basic membership sites offer a single pricing tier. More complex subscription websites have multiple membership tiers that vary in price and level of content access.
How should you structure a blog subscription? Consider publishing both free and premium content. From here, you can make your brand accessible to new audiences while using your free blog posts to promote your paid content.
An effective way to market your subscription blog is offering high-quality, free content that helps grow your readership in the first place. Then, promote that free content across your various online channels, including social media platforms. When new readers discover your free blog posts, they might want to check out your premium content as well.
If you have a few devoted readers who aren’t able to pay your subscription fee, consider giving them access to your premium content for free. They might become some of your most vocal advocates, proving to be instrumental in spreading the word about your content.
When you set up monthly subscriptions, consider how much you want to charge subscribers. Factor in the time it takes to create your content. Then, figure out what your competitors are charging and what your audience members can afford. Make sure that your pricing structure is informed by this information.
Once you settle on a price, implement an online payment system. eCommerce plugins like WooCommerce provide support for recurring payments, such as monthly subscription fees. You can combine this with a Simple Payments Button to process one-time transactions for items like eBooks, courses, or merchandise.
Creating useful or entertaining content takes time and resources. If you’re consistent, you’ll continue to grow and attract a loyal following. Once you do, they’ll be more likely to pay for premium content.
Whether you’re beginning to monetize your offerings, or are just assessing the potential of building a blog, WordPress.com — its Business plan in particular — has the tools and flexibility needed to help you meet your goals.
Thousands of small businesses and online stores call WordPress.com home.
Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.Create your own website