Promoting Your Expert Status to Rank Higher in Search Results

The internet is a packed arena of experts and amateurs alike. With seemingly endless blogs to choose from, readers have to cut through the online noise, seeking the best advice available — information written by experts.

Proving your expert status has a couple of different benefits. For one, your website could receive more traffic. When search engines notice that people visit your site often and spend a lot of time on it, they tend to rank it higher in the search results. Then, once you start receiving more traffic, it’s only natural that you will start to gain more loyal readers and subscribers, as well as paying customers.

So, don’t be shy about advertising your know-how as a blogger. Here’s how to present your blog as a leading voice in your area of expertise.

1. Choose a suitable domain name or URL

Our first tip is to choose a suitable domain name for your blog. Your domain name should be professional and should mirror your business name or your personal name. If you’re not a business, a name that pertains to your industry is a better choice than names that are too cute-sy or clever.

For example, a food blog with a straight-forward name that clearly relates to cooking may be seen as a more reliable source of recipes than one with a whimsical name, such as

2. Join organizations related to your field

Membership in an organization or association related to your field is a great way to prove your expert status. It tells your visitors that other professionals recognize you as their equal.

Once you’re a member of such a group, list them on your website. You can add their logos on the home page or create a separate page that lists all the organizations you belong to and support.

3. Write an effective tagline

Your tagline can quickly explain why someone should read your blog. If you want your tagline to be effective, make sure it answers what you do, whom you do it for, and what is unique about your method.

site tagline

For example, a fitness blog might use a tagline like this: “Cardio workouts for busy parents done in 20 minutes.”

4. Add your bio after each post

Our final tip is to add a bio or your “About” summary after each post on your site. This gives your visitors a quick and direct way to learn more about you. Plus, you can also add a link to your Credentials page where they can learn more about your expertise. You can do this by using an Author box or a Gravatar Profile widget.

Beyond keywords and social posting, your blog’s authority is the best way to stand out in a crowd. Using these tips, you’ll be well on your way to becoming a go-to expert in your field.

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Brenda Barron

Brenda Barron is a freelance writer, editor, and SEO specialist from southern California. She is a contributor to The Motley Fool and blogs regularly at The Digital Inkwell.

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