Incorporate Blogging or Vlogging into Your Marketing Strategy

According to HubSpot, keeping a blog increases your chances of being ranked favorably by Google by more than 400 percent. However, 72 percent of online visitors prefer watching videos to learn about a product or service.

Blogs have been around for decades; but vlogs (video blogs) recently became an accessible medium due to the advent of smartphones and faster load times.

Before committing to either blogging or vlogging, be aware of each format’s pros and cons, and how they can both contribute to your growing online presence.

Blogs are tried and true

A personal blog is an online journal for your thoughts and reflections on experiences, hobbies, professional topics, or anything that captures your interest.

Although blogs started as a personal medium, marketers realized that blogs have the potential to connect businesses to prospective customers. Now, many companies regularly publish blog posts pertaining to products, services, or their overall industries.

Blogs are popular choices when it comes to marketing strategy, as they offer the following advantages:

  • In-depth exploration of a given topic.
  • High-quality, informative posts that serve as powerful lead generation tools.
  • The ability to focus content on keywords, improving search rankings.
  • Directing readers to other relevant resources on your site, such as related posts.

Blogs can be used to practice your writing skills and establish yourself as a respected voice within your niche. With WordPress.com, you can launch a free blog in under 24 hours.

Immerse your viewers with vlogs

Vlogging is a more casual format than its written counterpart. Many popular vloggers feature chatty, approachable styles.

Content creators record vlogs using smartphones and upload them from those same devices. Free video hosting platforms such as YouTube and Vimeo are popular outlets for vloggers, as they enable viewers to discover content while providing the flexibility to embed videos into a web page or blog post.

For some, vlogging is an intimidating idea, because you might need to appear on screen. However, vlogs also come with advantages:

  • Appearing in your own vlogs can humanize your brand.
  • They appeal to visual learners.
  • This unique format enables you to feature other people and voices within your content.
  • You’re able to convey the sights and sounds of your surroundings, without needing to describe them.

Establish authority and build a following by blogging and vlogging

There’s no need to choose between blogging or vlogging. Each format serves a similar purpose: to increase exposure and engage viewers.

So, it’s not so much a question of whether you should write a blog or record a vlog, but more a question of how you can combine these methods to effectively deliver your message.

With a WordPress.com Premium or Business plan, you can host your videos as well as your blog posts, affording you the advantages of both formats while making your content accessible to the widest possible audience.

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