The ability to write blog posts is an important skill for business owners. It impacts how site visitors perceive your site, and the likelihood that they’ll come back. On top of that, blogging for your business can help it grow.
If you’re rusty or lack confidence in your writing abilities, you’ll want to improve your blog writing skills. Luckily, you don’t need an advanced degree to become a great writer! By using these five tips, you’ll be on your way to captivating readers and efficiently promoting your business.
1. Outline your work
Staring at a blank computer screen can feel daunting. Where do you begin?
Ask yourself a few questions that can help your final project take shape. What is your overall theme? What questions or concerns do you want to address? Start small and jot down your main points; you’ll come back later to fill in the details.
For example, if you’re a wedding photographer who is writing an article titled “10 Tips for Finding the Right Photographer for Your Big Day,” start by writing down a few keywords or terms to cover in each tip, as well as points you want to include within the introduction.
2. Dump it out
Instead of trying to perfect each sentence as you write it, try doing a word dump and writing down whatever comes to mind. In this early stage, don’t worry about run-on sentences or spelling mistakes. Focus on getting words onto the screen. Let the ideas flow continuously, without interruptions.
You’ll be tempted to delete, rephrase, or revise as you go, but save your editing for the end.
3. Make it conversational
Have you ever wondered, “How do I improve my writing style?” The answer is to not overthink it.
Instead, write the way that you talk: use contractions and short sentences. And don’t be afraid to break the rules that you were taught in grade school (like starting a sentence with “and”).
Make your business stand out by infusing your personality into its content. You’ll more effectively get your points across than if you try to write in an unnatural, overly-structured manner. You can even record yourself speaking and transcribe it. This works especially well if you find it easier to dictate your thoughts and ideas before putting them on paper.
4. Read out loud
When you finish writing, edit your work and read it out loud to yourself. Don’t worry if you feel silly — no one will hear you. During this process, you’ll get a better sense of the flow of your writing, and might catch things that sound awkward or are phrased incorrectly.
5. Making writing a daily habit
Writing ability is like a muscle, as it needs to be conditioned regularly. To improve your skills, write a little bit every day. Set aside a designated chunk of time, or take a free online course for inspiration. While you might not consider yourself to be a top-notch writer at the moment, you’ll notice progress in your abilities as you improve.
Chron reveals that writing skills are make-it-or-break-it for just about every aspect of your business. With these tips in mind, you’ll be on your way to improving your blog writing skills and increasing your confidence. In time, you might even find that you actually enjoy writing!
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