How to Write Good Blog Posts: A Quick-Start Guide

Karol K. / February 4, 2019

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Are you wondering what makes some blogs shine while others go unnoticed? After all, it’s the primary clue to solve if you want to become a successful blogger.

The “building a popular blog” puzzle comes with many pieces; however, the most critical component is learning how to write good blog posts. A blog’s success comes down to the quality of its content. Other factors like promotions, social media shares, and search engine optimization will only come into play after you’ve taken care of your content.

So, first things first, here’s your quick-start guide for how to write good blog posts.

Focus on the story

Storytelling is the most overlooked element of great blogging, and it’s indeed the first step in learning how to write good blog posts.

The basic structure of a story is straightforward: there’s a setup, a conflict, and a resolution.

Let’s put this structure into use for a DIY guide for fixing a leaky faucet. Your story might look something like this:

  • Setup: Explain why readers are here. Be relatable, and ensure readers that you know exactly how they feel.
  • Conflict: Address the leaky faucet and how tricky it can be to fix.
  • Resolution: Present your fail-proof method for fixing a leaky faucet.

This general framework can be applied to any niche or blog topic.

Iron out the mechanics

When it comes to ironing out the blog mechanics, it’s important to keep grammar and structure in mind.

If grammar isn’t your strong suit, or if English isn’t your first language, help yourself to a tool like Grammarly. It will analyze your writing, alert you if anything seems off, and provide suggestions to fix it.

Now, on to the structure of your blog posts. If you’re just getting started, here’s a reliable way to structure your content:

  1. Introduction: “This is why you’re here”
  2. State intentions: “This is what you’ll learn here”
  3. Body of the post
  4. Conclude: “This is what you’ve just learned”

Apart from that, make sure to keep your paragraphs short (three or four sentences), include links to your other blog posts and to external sites, and add images to visually break up your content and provide more context for your readers.

Be consistent with a content calendar

Consistency refers to how frequently you publish quality content. To streamline this process, consider creating a content calendar to keep posts organized. At bare minimum, your content calendar should include:

  • Content creation: Assign a sufficient number of hours every week for writing new posts.
  • Publishing: Schedule regular intervals for when visitors can look forward to reading your new content.

Publishing once a week or once every two weeks is a great starting-off point.

Create your own style guide

As stated by PR Daily, an in-house style guide can be used to maintain and highlight your carefully crafted brand voice. Within your style guide, make sure to define things such as:

  • Ideal blog post length.
  • Style (conversational, professional, or something in between).
  • Spelling (U.S. or British English).
  • Punctuation and capitalization (am/pm or AM/PM).
  • Linking (anchor text citations).
  • Images (where to source them and how to use them in posts).
  • Categories and tags (how to use them).

Compiling a style guide can sound daunting at first, so begin by covering the basics and then build it out as you go. You can continue to flesh out your style guide as you write new content and answer any questions that your audience members ask.

Once you master the art of writing good blog posts, brainstorm new post ideas with a few writing prompts to get you started.

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