How to Solicit Blog and Content Ideas From Your Audience

Colin Newcomer / April 13, 2019

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If you want to develop a long-term, engaged audience for your website, you need to create content that resonates with your visitors. Makes sense, right? Part of doing that is bringing your own unique thoughts, voice, and topics to bear — that’s why people choose to go to your website over another.

However, this creative process can go both ways. Soliciting content ideas from your readers is also a great way to build an engaged audience and consistently create content that you know your visitors will love.

This article will demonstrate how opening your doors to audience suggestions can be a good thing, offering four actionable tips to generate blog ideas from your readers today.

Advantages of pulling content ideas from your readers

Soliciting ideas from your readers isn’t just a way to pad out your content calendar — it also has some real benefits.

First off, it lets you gauge interest in a topic before you go through the effort of creating content. Just as large businesses run focus groups and distribute surveys before investing money into an idea, pulling suggestions from your readers gives you at least some guarantee that there’s an interested audience before you put pen to paper (or fingers to keys).

What’s more, this approach also helps you build a community. By showing your readers that you’re listening to them, you encourage them to participate and interact. As new visitors see that participation, they’ll also be encouraged to join in, creating a sort of community snowball effect.

How to solicit content ideas from your readers

Ready to generate content ideas from your site visitors? Here are four ways to begin discovering audience-suggested topics.

1. Engage readers in your comments section

A great place to engage with your audience is the comments section on your existing blog posts. By default, anyone can leave a comment on your WordPress.com blog posts.

Comment box

You might find readers who’ve commented with:

  • A question about the topic

  • An interesting rebuttal

  • A suggestion for a new topic

Sometimes, it might not even be about the post’s content. For example, if you see that a topic generated a lot of discussion in the comments, that by itself is a good sign that your readers would love similar topics in the future.

2. Reach out on social media

Beyond your website’s comments section, you’ll also find fruitful conversations on social media.

To kick things off, be proactive and make a post asking for content suggestions.

Don’t leave it at that, though. Make sure to listen and monitor, too. You’ll know there’s interest, for example, if readers leave comments on a social media post or there’s a high number of likes or retweets.

3. Create a “topic suggestions” page with a contact form

Sometimes, readers might not want to publicly comment on your site or on social media. To reach those people, you can create a dedicated “topic suggestions” page on your website and add a contact form where visitors can get in touch with you.

Contact form

4. Run a poll with topic ideas

Have a few topic ideas but not sure which of them will resonate with your audience? Let democracy reign with a poll!

If you have active social media followings, both Facebook and Twitter let you create polls. WordPress.com users can take advantage of WordPress.com’s Crowdsignal integration.

Add a new poll

Start collecting topic ideas today

By applying the strategies in this post, you can encourage your readers to share new and interesting topic ideas with you.

Give these tips a try and enjoy a well-filled content calendar.

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