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The web is a goldmine of information for millions of people around the world — you just have to capture their attention.
Wondering how to build an audience?
If you’re an expert on a subject or know something that others might find interesting, you can attract a sizable following. The right audience will appreciate what you have to say, which can position you to turn ideas into actions.
Begin by brainstorming and jotting down a few subjects that you’re knowledgeable about and would enjoy sharing with others.
You might include hobbies, areas of expertise, passions, or professional interests. As a starting point, a broad list will suffice. For example, it might look something like this:
- DIY woodworking
- Home improvement
- Vegetable gardening
- Animal care
These are broad terms that can each encompass a dozen other things. But this broad list enables you to sort through your many options to pick and address any real-world challenges that your audience faces. If you start out narrowly, you risk preaching to a nonexistent or small crowd.
With your initial list completed, check out a few places that can help you pinpoint more specific topics.
Quora is a questions and answers website that is used to look up some of the topics you listed in the previous step.
Browse through the popular questions related to the items on your list to determine what users tend to search for. Are the existing answers on Quora enough to satisfy user curiosity? Can you add to these answers, or provide even better explanations?
Google is your next stop. Search for some of the questions you found on Quora.
Are the results helpful? Can you explain things better? If the answer is “yes,” then it’s a good indication that there is an audience interested in what you have to say.
You’ll want to build a website so that readers can find you.
With a website, you’ll be in total control. You can pick the best way to present your ideas, determine the most user-friendly site layout, and select the extras and features that suit you.
One of the fastest ways to create a website that takes social sharing, spam protection, and design into consideration is WordPress.com. It’s free to get started and doesn’t require any coding knowledge.
With your website up and running and your sights set on a specific audience, you can create content that addresses the challenges you discovered earlier on.
The best way to convey your ideas is by carefully considering what your audience wants, and how to meet those needs on a consistent basis. You can reach out to that audience through social media.
TechCrunch reveals that Quora has about 190 million monthly users, so it’s a great place to share your content if it addresses a question that somebody posed on the forum.
Chances are, someone out there is interested in what you do and how you do it. Why not share that knowledge and experience through original content on your website?
Now that you know the basics of how to build an audience, the next step in this quest to expand your following is applying search engine optimization best practices.