Create a Contact Form to Start the Conversation

There are many website features available to help get the conversation started, but one of the best options is to create a contact form. A contact form is essentially a way for users to email you through your site, and can even be linked to the email address you used to set up your website. It’s great for two-way communication, giving you a platform to share your message, and offering a place for your visitors to ask questions or give feedback.

Your average contact form typically asks for a visitor’s name, email address, comments, and questions. You will get an email notification whenever someone fills out the form on your website, and can then respond as quickly as possible. Being responsive keeps your supporters engaged — so a quick reply is really crucial for a blog or business website.

Here we explain the reasons why a contact form is so important, and how you can add one to your own website.

Start the conversation

If you’re a brick-and-mortar business, you can — and should — add your business’s phone number and address to your website. But it’s always best to give people several different ways to reach you, and a contact form does just that.

For service-based businesses, such as a landscaping or interior design company, a contact form is a great way to get leads. Very few small businesses are open 24/7, but that doesn’t mean you should miss out on a potential business opportunity. A contact form can help you connect with users who would like to get a quote or schedule an appointment for an in-person consultation long after normal business hours. Giving people the option of reaching you via the contact form on your website means they can connect with you anytime, day or night.

If you’re a blogger, a contact form is a useful way for readers to connect with you about recent posts, offer suggestions for content they’d like to see, reach out to you with questions, or ask for assistance if they have trouble using a feature on your site.

A contact form is also a great way to avoid spam. Putting your email address online could attract software that crawls websites looking for this information. These “bots” often sell email addresses to spammers, a Lifewire article explains, leaving your inbox full of unwanted messages. A contact form creates another layer of protection from spam, and gives you the power to filter the messages that land in your inbox.

Create a contact form

You can add a contact form to as many areas of your site as you see fit. A common approach is to create a separate page for your contact form, which is a key addition to any new website. Follow these steps to make a new contact form page:

  • Log in and go to My Sites.
  • On the left-hand side of the page, scroll down to where it says Pages and click on it. This will open a page in the center of your screen with a list of common website pages, including Home, About, Contact, and Blog.
  • Click on Contact, and you’ll be taken to a page where you’ll see a template you can then customize. There will already be fields that require a user’s name, email address, comments, and questions. There will also be a non-required field that asks for the user’s website address (keep in mind that not everyone will have one of these).

Another way you can add a contact form is by attaching it to an individual post or page. If you’re a blogger or business owner doing a big giveaway or fundraiser, this is a great way to get more information for a specific ask. Follow these steps to create a contact form on any post or page:

  • Log in and create a new post or page.
  • Once you are on the new page, click the down arrow next to the big plus button.
  • Click Add Contact Form to build a form into your post. You also can add text above the form to provide more detail.

Use your voice

It’s important to customize the text on your contact page to ensure that it’s user-friendly and easy to understand. It should also have the same tone as the rest of your site. So if everything else is written in a witty voice that speaks to your target audience — whether that’s millennials, parents, or first-time home buyers — make sure your contact form is consistent with your unique voice.

You can customize your contact form to suit your individual needs. Add additional fields or drop-down menus to give users more options. If you want more information about a user’s request, for instance, you could add a drop-down menu titled “Type of Request” and include selections like “Service Quote,” “Schedule an Appointment,” or “Feedback.” Users can then type their detailed requests into each field.

It’s also possible to add photos and documents to your contact form to make it even more engaging and give users more information about your blog or business. Premium plan users can also add video and audio to give their contact forms an extra personal touch.

Contact forms are an essential part of every successful blog or business website. They offer a straightforward way to connect with your fans, build your audience, and keep your email safe from spam. Remember: a contact form is a painless way to stay connected with your supporters — so don’t launch your site without one.

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Satta Sarmah Hightower

Satta Sarmah is a writer, editor and content marketing manager who launched her first personal website a decade ago — on WordPress, of course.

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