As you begin writing site content, it’s important to familiarize yourself with the various types of blog posts you can create. Your audience will likely include people from a variety of backgrounds. As a writer, it’s your task to bring them together and build a community — a tall order for just about anyone, let alone new bloggers.
Oftentimes, a simple idea can spur multiple posts. Flesh out your ideas with one of the four formats listed below to begin using your content to bring your community together.
A listicle is a list-oriented blog post that organizes information using numbers or bullet points. Listicles facilitate the learning process by connecting related information to numbers, which makes the content easier to recall. The segmentation of this particular format also allows for easier skimming.
When brainstorming listicle topics, consider current societal trends or draw on your own insights. Share lists of favorites, lessons learned, different approaches to a problem, or anything that can prompt a reaction from your readers. If a list of items within a given category makes you smile (like BuzzFeed’s list of 18 Adorable Animals), it will probably make for a good listicle.
Analyzing your audience’s questions is crucial for understanding them, and can also be a way to generate useful content. Review your support queue, pay attention to questions in your comments section, and take note of the ones that come up when you mention your blog in real life. Once you collect a few, restate the questions and answer them each as a paragraph of your post. You’ll find that the piece practically writes itself.
Try using this format to thoroughly cover specific topics, such as questions about your creative process or how you got into your current occupation. As you read comments and engage with your audience, you may even find that a single Q&A post generates enough material for future posts.
3. Review posts
Readers appreciate authenticity and insight. The finer details provided in reviews are not only helpful, but can deepen your connections with audience members. Share your firsthand experiences with products and services that you would recommend in blog posts to build your credibility. These kinds of posts may also have the added benefit of including contextual keywords to help your site’s search engine optimization.
4. How-to posts
Chances are, you know how to perform a specific task that other people want to learn about. Whether it relates to your business or a personal hobby, you’ll find that educational content is great for bringing in traffic from organic search. In addition, how-to posts provide opportunities for you to become an expert and teach your audience a topic that may be new to them.
A combination of these types of blog posts is sure to enhance your website content, while providing you with ideas for future articles. Once you publish a variety of blog posts, you can evaluate your website traffic to determine the styles and topics that best resonate with your readers. Explore other blogs to find additional styles, or consider these tips from copyblogger as you create content for your audience.
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