Being aware of the best social media sites on which to promote a business is a big advantage. Social media channels are often free, and per WeAreSocial, are used by 3.2 billion people globally.
It’s important to understand the pros and cons of the best social media platforms for marketing. While websites like Facebook, Twitter, and Instagram have millions of users, the purpose of each social media platform and its demographics vary.
For more than 10 years, Facebook has been the world’s top destination for multimedia posts, likes, and comments. Facebook offers business value across most industries through polls, livestreams, targeted posts, messenger conversations, and more.
eMarketer reports that Facebook will reach 169.5 million users in the U.S. in 2018, and is most popular among adults who are 24 or older.
Professionals head to the world’s largest business-focused network to connect and learn through posts, scholarly articles, and groups. Business owners can also target content and source job candidates.
If your ideal customer is a professional, you may find LinkedIn to be your best option. According to LinkedIn research, 80 percent of business-to-business (B2B) leads come from this network.
Twitter is best described as the fastest-moving stream of content among popular social media channels. Business and personal users combine hashtags, words, and links within a 280-character cap. Omnicore reports that 37 percent of Twitter users are between 18-29 years of age, and 79 percent of users are outside the U.S.
Instagram is visually driven, allowing for image and video posts as well as visual “stories” that exist for 24 hours. It’s used successfully among industries ranging from fashion to software. Instagram is especially valuable if you’re marketing consumer products (especially products that are visually appealing).
This is one of the best social media platforms for advertisements geared towards a younger audience. 41 percent of Instagram users are 24 or younger, per Statista.
Pinterest supports the curation of images that link to web pages or “pinboards.” Business users can promote visual content that includes product pricing information. Omnicore states that 80 percent of Pinterest’s 175 million users are women, and 87 percent purchased a product after they discovered it on the site.
After you decide which social media site aligns with your marketing efforts, create an account to represent your business. Queue up your social content, and you’ll master the art of using social media sites to promote business.
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