How to Write a Good Blog Post in Five Steps

A regularly updated blog can be extremely beneficial for your business. It helps you gain visibility, builds brand trust, increases your credibility, and positions you as an influencer and leader in your industry. It also improves your search engine rankings and helps convert leads to shoppers.

If you’ve been wondering how to write a good blog post that is widely read and shared, you’ve come to the right place. There are five essential elements that you should pay attention to.

1. Enticing headlines

A headline is the very first thing that your readers will notice. It’s also the portion of a post that is most visible when shared on social media. Therefore, you want to create a strong headline that piques your followers’ interests and encourages them to click through to read the entire post.

The title should convince your readers that they can benefit from your content. You can do this by using strong adjectives and descriptive words, asking a question, using numbers, or combining two opposite ideas to create one.

2. Strong leads

Your lead, or opening, should capture your visitors’ attention and pull them deeper into your content. Use the opening to build upon your title and tease the main part of your content (while leaving room for more explanation in the body of your post).

It’s a good idea to pose a question within your opening, as it might pull readers in and tells them what they can expect to learn as they continue to read.

3. Interesting body copy

Now that you’ve hooked your readers, it’s time to craft the body of your post. The bulk of what you write should share the story that you want to tell with clear, well-written copy.

However, keep in mind that most people tend to skim blog posts thanks to attention spans that are, according to HubSpot, now shorter than a goldfish’s. This is especially true for longer articles. Aside from telling a story, your posts should also be formatted for better readability.

Use short paragraphs, bullet points, and numbered lists, and make your text more dynamic by using italics for emphasis. You can make these changes with’s post editor.

4. Attractive visuals

Don’t forget to include visuals in your post. Images add to your story and can trigger emotional responses.

But, images aren’t the only way to add visuals to your content. You can also embed videos as well as social media posts and infographics to add depth to your content and make it more interesting.

When outlining a post, research related videos, interesting social media posts, or any other supporting materials. You can then embed that content within the post editor as you write.

5. Compelling CTA

The last part of your post should be a compelling call to action (CTA) that tells readers what you want them to do. After they’re finished reading, give them an action to take.

Depending on your blog goals, this may involve asking them to share your post, leave a comment, subscribe to your email list, or download something. Adding a call to action is as simple as adding a button to the end of your post, or a final paragraph that provides further instructions.

Start writing

Learning how to write a good blog post might sound like a lot of work, but if you follow these five steps, you’ll knock it out of the park every time. You can attract more blog followers while building out your brand and credibility.

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Brenda Barron

Brenda Barron is a freelance writer, editor, and SEO specialist from southern California. She is a contributor to The Motley Fool and blogs regularly at The Digital Inkwell.

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