Author Archive: Satta Sarmah Hightower
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Worry About Website SEO Tomorrow; Launch Your Site Today
Website SEO is an imperfect science, so it’s better to focus on launching your website with quality content and design before you worry about search.
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Web Analytics Basics: What Do You Need to Know?
A website is an effective tool to market your business, but understanding web analytics basics is just as important.
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How Often Should I Post? Find Your Rhythm
How often should I post content? The answer to this question will depend on your business, your schedule, and your audience.
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Five WordPress.com Features to Power Up Your Site
WordPress.com plugins can help you build a truly useful and engaging website for your business. Here are five plugins to get started.
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Create a Contact Form to Start the Conversation
Create a contact form for your website and give users a straightforward way to communicate with you — and share their feedback.
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How to Optimize Your Image SEO — and Why It Matters
A great website involves much more than what people see when they visit your page. Discover how image SEO can help boost your site’s performance.
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Your FAQ Page: Customer Service Meets SEO
A FAQ page is an invaluable part of any business site’s content. Here’s how to create one while also optimizing it to rank higher on Google searches.
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For Happy Shoppers, Master the UX Basics
Mastering UX basics could draw more shoppers to your site and boost your business. Here’s what good UX involves and how you can build it into your site.
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For a Better User Experience, Optimize Your Website’s Responsiveness
Image size, readability, and content layout all affect your website compatibility — how your site displays across browsers and devices.
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Understanding the Anatomy of a Website
From the CMS and domain to web hosting and themes, here’s what you should know about the pieces that come together to make a website work.
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Launch Your Online Payment System With the Simple Payments Button
If you’re a small business owner, setting up an online payment system can help you generate more revenue.
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Free Web Design Is a Reality With WordPress.com
WordPress.com offers several free web design features, so there’s no need to hire a designer to build your site.
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How to Resize an Image
Like words, photos tell stories. In fact, people are more likely to remember and share information if it’s paired with an image, according to HubSpot. Too often, website managers treat images like afterthoughts. We’ve all experienced it — how many times have you visited a site and seen stretched, blurry, and distorted photos that gave […]
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How to Cold-Email Without Being a Bother
If done correctly, learning how to cold email is a skill that can open doors for your business and career.
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Social Media Image Sizes for Facebook, Instagram, and More
Here’s our cheat sheet for social media image sizes for Facebook, Twitter, Instagram, and more.
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For a Strong Brand Voice, Create a Custom Domain on WordPress.com
It only takes a few minutes to create a custom domain on WordPress.com, and it’s a great way to brand your business.
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What Is a Referrer and How Does It Help My Site?
What is a referrer? A referrer can be a blog, a search engine like Google, or any other website that drives traffic to your site.
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What is Jetpack? Enhance Your Page with Plugins
What is Jetpack? Jetpack is a plugin that gives you access to some of the powerful features on WordPress.com.
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Secure Business Funding Without Taking Out Bank Loans
Do you need small business funding but don’t want to take out bank loans? Here are 10 alternatives.
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Master the Art of Capturing Leads Online and In Person
Capturing leads means getting your customers’ email addresses. Discover how to convince people to share their contact info.
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Everything You Should Know About a WordPress.com Pingback
Want to use the WordPress.com community to your advantage? A WordPress.com pingback can help you network with the other blogs you link to.
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Understanding the Anatomy of a WordPress Theme
Understand the back-end elements that work together to form the anatomy of a WordPress theme.
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4 About Me Page Examples to Inspire You
Your “About Me” page is where you share your story. Check out these “About Me” page examples for how to craft a compelling one that will engage readers.
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How to Start a Newsletter: 5 Tips for Success
Want to continue the conversation beyond your business website? Learn how to start a newsletter.
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When Launching a Business, Done Is Better Than Perfect
Taking a calculated risk is the only way to reap the benefits of launching a business. Sometimes done is better than perfect.
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Content Marketing and Blogging: What’s the Difference?
Content marketing and blogging are both ways to engage with audiences online, but they’re not the same. Learn how they differ and when to use each.
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Create a Forum to Start Conversations on Your Site
Learn how to create a forum where site visitors feel comfortable engaging in conversations.
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How the New Small Business Tax Rate Might Affect You
The new tax reform bill impacts the small business tax rate and might lead to significant tax savings for some small business owners.
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LinkedIn for Business: Your Definitive Guide
Here’s why using LinkedIn for business is worth your time, and how you can take advantage of the platform to grow your company.
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Share Your Voice: Create a Streamer Website
If you’re building a following for your live stream channel, is it worth having a separate streamer website? The answer isn’t so cut and dry.
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What to Keep in Mind When Building Your Online Writing Portfolio
If you’re a freelancer or want to become a professional writer, there’s one marketing tool that you can’t overlook: your online writing portfolio.
Satta Sarmah Hightower / February 14, 2019
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Improve Readability to Make Your Site Easier to Understand
Most people don’t read web pages, they scan them. Here’s how to improve readability on your website to keep readers engaged.
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How to Sell Digital Products on Your Website
Before you set up your virtual storefront to sell digital products, there are a few things you need to do to get your website ready for e-commerce.
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How to Start a Food Blog in 24 Hours
Whether you’re a passionate foodie, a professional chef, or a budding gourmand, here’s how to start a food blog in 24 hours.
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Start a Fitness Blog to Share Your Passion for Health and Wellness
You already have the passion and knowledge to start a fitness blog. Here are a few tips to help you sort out the technical details.
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Use Word of Mouth Marketing to Grow Your Business
Word of mouth marketing allows you to join a conversation online, and steer it in a direction that positively impacts your business.
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Restaurant Menu Design: 5 Themes with Great Menu Pages
Your restaurant menu design is an important tool to attract customers. If you don’t know where to start, WordPress.com offers several great themes.
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How to Avoid These 4 Common Website Problems
A poorly designed website can frustrate visitors and customers, prompting them to leave. Get them to stay by avoiding these common website problems.
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How and When to Hide Your Site from Google
Not every page is meant for the public. Here’s how to hide your site from Google so that you can generate better leads and accurately track results.
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How to Make Your Online Business Idea a Reality
Doing what you love for a living has never been more within reach. Anyone who has an online business idea can follow these tips to get started.
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How to Track Site Visits Using UTM Codes
Whether you launch a social media campaign or refresh your site with new content, using UTM codes can provide valuable campaign performance data.
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Social Media and Customer Service: Two Sides of One Strategy
Want to connect with your customers? Here’s why you should combine your social media and customer service efforts to better engage them.
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How to Capture the SEO Benefits of Infographics
If your website’s content is mostly text, take advantage of the SEO benefits of infographics to increase user engagement and your site’s visibility.
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The Benefits of Testimonials: 6 Tips to Improve Your Marketing
Testimonials are one of the most effective ways to showcase positive customer experiences. Here’s how to reap the benefits of testimonials.
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Online Business Tax Filing: How to Report Income From Your Website
If you want to stay in Uncle Sam’s good graces, here’s what you need to know about online business tax filing.
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Taking Photos for Social Media? Try These 4 Tips
Images receive more than double the engagement on Facebook. If you haven’t begun taking photos for social media, here’s where to start.
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5 Business Naming Tips
Follow these five business naming tips to come up with the perfect moniker for your future company.
