Author Archive: Jenny McKaig
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Want to Increase Website Traffic? Own It and Earn It
Owned, earned, and paid traffic all increase website traffic. But which of these matter most, and how do you get started?
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Spotlight on Successful Blogs: Learning from the Best
You don’t have to reinvent the wheel to create a killer WordPress.com site. We’ve spotlighted 3 successful blogs, taking advice from those who’ve done it.
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Online Lead Generation: Finding Your Fan Base
Learn about the importance of online lead generation, a method of transforming your one-time readers into loyal site followers and potential shoppers.
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Your Google Business Listing: Quick, Simple, and Necessary
Your potential shoppers are trying to discover a business just like yours, and a Google business listing can help them find you.
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Brand Voice: Giving Your Business a Personality
If you want to design a website that resonates with your shoppers on a personal level, you have to establish a brand voice.
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Building WordPress.com Website Success: Brave and Reckless
We interviewed Christine Ray of Brave and Reckless about her blogging journey, and what it takes to build a successful WordPress.com website.
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Use Lead-Nurturing Strategies to Grow Your Fan Base
Lead nurturing strategies that enhance your brand’s online presence convert potential shoppers into loyal supporters of your business.
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Building WordPress.com Website Success: From the Fringe
We interviewed Suzy Marie of From the Fringe on how to be a successful blogger. Get insights and inspiration from her interview.
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Building WordPress.com Website Success: Photo Blogs With Paul Zizka
How do photo blogs become successful? Read tips from Paul Zizka, a Canadian photographer and WordPress.com success story.
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Why Your Website Color Scheme Matters
Pick the best website color scheme to support your brand and business. Here are some helpful tips to get started.
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Craft Good Email Subject Lines That Draw In Readers
First impressions matter when it comes to sending an email. Here’s how to write good email subject lines that capture reader attention.
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What’s My Purpose: Why Your Business Mission Statement Matters
Your business mission statement outlines your company’s purpose and values. Here’s why it’s important.
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What Is a Favicon?
What is a favicon (aka blavatar), and how can you use one on your WordPress.com site? This article gives a deep look at favicons to answer those questions.
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Is It Time to Hire a Virtual Assistant?
Small business owners often find themselves bogged down with administrative tasks. Is it time to hire a virtual assistant to alleviate your workload?
