Donna Tarantino, Vice President of Beauty and Style, Risdall Consumer Direct With over 20 years experience in the television shopping industry, Donna brings proven experience to her role as vice president of beauty and style for Risdall Consumer Direct. A dynamic national speaker and sought-after thought leader in beauty and style, Donna previously was ShopNBC’s Director of Beauty, Healthy & Fitness. Prior, she held leadership roles at QVC, Lord & Taylor, Prestige Fragrances & Cosmetics, and Macy’s. She has also been part of conceiving, developing and transforming numerous beauty brands into household names, including Orly International, Amazing Cosmetics, Khuraira Cosmetics, Bare Escentuals, Smashbox Cosmetics, Philosophy, Too Faced Cosmetics, Skinn Cosmetics, Peter Coppola Haircare, Nick Chavez Haircare and Laura Geller Makeup Studio. With a track record of building multi-million businesses, Donna has expertise in direct response sales, strategic branding, merchandising strategy, and product lifecycle management within the context of sophisticated on-air and off-network marketing communications. With a focus on the worldwide television shopping industry, Donna has a knack to identifying brand-right products for the TV shopping space in categories of beauty, health, fashion, accessories, and jewelry as well as home solutions, housewares, and kitchen electrics. Born with an entrepreneurial spirit and a keen eye for quality, Donna’s client successes reflect her philosophy that maximizing sales is not just about having the right product strategy, but also about bringing the brand to life and driving new customer acquisition. Donna is a frequent contributor as a guest blogger, as well as the trade press including Beauty Packaging, Women’s Wear Daily, and Beauty Press.
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