You may invite WordPress.com members to follow your site via email. See the Inviting Contributors, Followers, and Viewers support page to learn how. To do so anonymously, you’d want to use an account email address which your friends are not familiar with. If necessary, create a new email address and make it your account email address.
You won’t be able to send such invitations to non-WordPress.com members through the same process, but you are free to do so on your own.
The Follow Blog Widget and Follow Buttons are ways to invite followers among those who happen to visit your site. From the Follow Blog Widget support page:
Note: Readers who are logged in to WordPress.com can also follow your blog using the follow button in the top toolbar. Readers not logged in to WordPress.com will see a follow button on the bottom right corner of your site if you have the follow blog button activated.
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