In the U.S., Thanksgiving is upon us, with the other December holidays on its heels. It’s a good time to add some festive cheer to your site (and if you’re running a business, to encourage holiday sales)! Visual changes like a seasonal header image or a new color palette are nice, but you can also use holiday-specific content and design to drive engagement.
Food blogs are great at adapting for holidays and seasonal shifts: unsurprising, since both events frequently have food traditions associated with them. But anyone can take a cue from food bloggers and adapt their tactics to increase traffic — here are three to try.
The Holiday Roundup
If you have a collection of posts perfect for the season, gather them the way David Lebovitz does — his yearly roundup of Thanksgiving recipes highlights 28 great posts from his archives. (I’ll take the pecan pie with bourbon and ginger, thanks.)
Roundups are great for products, too. At The Vintage Kitchen, Katherine blogs about antique kitchen designs and techniques. She also sells vintage kitchen items, so for Thanksgiving, she offers a roundup of antique platters perfect for presenting the meal’s centerpiece bird.
The Savvy Sidebar (and Fantastic Footer)
A seasonal makeover doesn’t require radically revamping your entire homepage. Sidebars and footers are perfect for adding holiday touches — they’re quick to change and don’t take up central real estate on your site, but give you a chance to offer a few nibbles of holiday content.
Jessica of How Sweet Eats uses her footer to suggest seasonal recipes; you could do the same to drive readers to products that make great gifts, posts with autumnal advice, or anything else that’s end-of-year appropriate.And if you know that your site visitors will be looking for particular kinds of seasonal information, make it easy for them to find with menu items. Deb at Smitten Kitchen adds a “Thanksgiving” category page to her menu; Inspired By Charm’s Michael has a static page collecting all his best holiday advice, also accessible via his main menu.
The Long-Term Thinker
Adding a Thanksgiving widget or publishing a gift guide will boost engagement right around the holidays. What if there were a way to give your holiday content a long tail? We love What to Cook Today’s leftovers guide, which capitalizes on the post-Thanksgiving turkey glut to keep readers coming back for more.
Maybe you don’t have a collection of sweet potato recipes, but you have helpful advice on where to donate extra food, or offer mulching services to help people get rid of Christmas trees, or have end-of-year tax prep tips. You can feature those now, and set yourself up for engagement and sales down the line.
Are you making any seasonal tweaks to your site? Share your plans!
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Yes, it’s the holiday season and it’s ramping up to full speed ahead. I invite you to read my short story. ‘Today, I Smell Gingerbread’. If you can’t find it in my blog sight (srbottch.com) let me know and I’ll send it. Writing is just a fun activity for me, and this is one of my favorites. Happy Thanksgiving!
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I try and anticipate what my readers will be doing be sharing how to eat healthy on the road, baking for the holidays, etc. I have a holiday gift guide but it’s more about not shopping, being green. I do take this time of year to revisit older holiday posts and freshen them up and see if I posted anything in the new year that could be added, provide links. I, also, love to do my favorite recipes, posts, and hikes from the year in a “Top” post. I hadn’t though got about sidebar/home page changes, I’ll have to give that some thought!
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I love these ideas. A Lifestyle, Hair & Food blogger myself, I drew lots of inspiration from this post for the holidays
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I like the idea of adding a footer to create more interest in something on my blog. It is simple and does not interrupt the overall flow of my site.
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This is such a great idea , so much inspiration from this because I’m new to the blogging and gives me a way to spice up my website
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I’m hoping that the snow feature makes a return to WordPress.com in December, that’ll be fun to use. 🙂
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Love these tips! Thanks so much for sharing! ❤
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Great ideas thanks!
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Like many bloggers I do a Christmas blog post annually. It is of course, partially my online greeting card to loved ones (except they get a real greeting card from me too and know some places/scenes that I feature) and the world. I’ve always enjoyed doing a Christmas one since….I do live in a part of the world that naturally often looks like a winter wonderland.
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Food for thought 😁
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Thank you for sharing these observations. I feel like part of a greater food blogging community because of your post. It all seems so obvious, get inspiration from those who have great blogs!
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Its amazing! Thanks you!! Great and helpful.
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Yes! Very motivating to fancy up the site while I’m fancying up my house. That’s the spirit!
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This is so awesome and motivating! Tahnk you for sharing!
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Really helpful! Great writing!!
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