At Osmosis, a consulting studio on Australia’s east coast, Peter Bachak showcases his work in landscape design. Working with Sydney’s top builders, developers, and TV renovation shows, Peter imagines designs that merge interior and exterior spaces that are functional and beautiful. Here are five techniques Peter uses to promote his services.
Organize services in your menu and on pages
Peter takes advantage of the WordPress.com Business plan. Compare our plans to see which one is right for you.
Make it easy for potential clients to find information: present what you offer on a Services page in a clear, accessible way and organize your work into categories, if appropriate. Peter divides his services into three sections — Consult, Design, Install — that are described on sub-pages (or child pages). These pages all appear in a dropdown menu within his main menu.
Display a front-page call to action to nudge your reader
For unlimited access to all our premium themes, including Venture, upgrade to WordPress.com Premium or Business.
Using the premium Venture theme, Peter presents essential information on a scrolling front page. The design’s special Front Page Template has customizable sections, including the featured content slider at the top and an area for featured pages with “Read More” buttons. It also includes an “introductory text” section, which Peter uses to describe Osmosis’ philosophy and to display a Contact Us link directing readers to his Contact page — a great way to generate leads.
Use high-quality photographs that work well as background images
The full-width images that Peter uses on his pages and in the front page slider are effective: they offer a glimpse into his design aesthetic, and include a mix of imagery, from establishing landscape shots to action and people shots. Compositions are clean and composed, enhancing each page but also receding into the background.
Highlight your notable projects with the Portfolio feature
If your theme doesn’t have the Portfolio feature active by default, turn it on in My Site(s) → Settings → Writing → Content Types.
In the “Featured Work” section, Peter showcases three of his previous projects with the Portfolio feature, a handy way to present your work separate from your posts and pages.
Peter’s theme displays three small photos in a row that potential clients can click on to learn about his projects; other themes that have a built-in Portfolio feature may display your projects in different ways.
Establish credibility with testimonials and awards
If you aren’t using one of these themes, turn on the testimonial feature in My Site(s) → Settings → Writing → Content Types.
Venture is one of our themes with built-in testimonials, and Peter displays a slider of rotating compliments from clients and builders. Similarly, his Awards page showcases his achievements in the field, building trust and strengthening his reputation.
Ready to do more with your business website? Install plugins and themes, integrate Google Analytics, enhance your site for better search results, and much more with a WordPress.com Business plan.
Lovely.
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Nice and informative read.
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Nice 👏
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Really nice read about premium plans.
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awesome 🙂
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That was well presented. I loved it.
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C’est dommage qu’il y’a pas une traduction en français……….. non je rectifie : c’est dommage que je ne sache pas parler anglais 😉 merci pour ton article que je traduis avec une application 😉
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nice tips! thanks!
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Please I need help how to blog
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Please check out https://wordpress.com/learn/ and the courses at Blogging University: https://wordpress.com/dailypost/blogging-university/ for resources to get started.
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Very informative — thanks!
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Nice tips
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How can one use blogging to earn money?
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Cool tips
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Great tips
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very informative tips
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Yayy, all the points are so apt.
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I just recently transferred my primary domain into a WordPress site and switched my Shopify ecommerce store into a subdomain of my WordPress site in order to separate it into two slightly different experiences for visitors. That way when people click on “Shop” they’re redirected to my subdomain to view my products. I was just wondering if you would think that this was a good idea or not?
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A lot of people with small businesses or artist/photography shops link to their external stores, like the people featured in this recent showcase, or like Ryan Bolton, who also uses Shopify. You can promote your work in different ways — whatever works for you.
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