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Reinforce Your Personal or Business Brand with a Site Logo

Feature by
Cheri Lucas Rowlands
  • Business
The illustrated logo of Sarah FitzHenry at Fitz Between the Shelves.

When someone visits your site for the first time, you want to make an impression and immediately establish your identity or brand. One quick tip is to display your own Site Logo. Need ideas? Visit these four sites.


Move and Be Well

Lee and Laura’s site, Move and Be Well, is dedicated to wellness. Lee’s inspiration for the design came to her while spending time in Southeast Asia’s modern, industrial, and open-air coffee shops that had lots of natural light. “It may sound silly, but I wanted to recreate the feel of these spaces on our site,” she says. They wanted a logo that was balanced, clean, and black and white.

“I searched endlessly for the font that I wanted to use,” says Lee. “I knew I wanted a sans serif — thin, tall. One day, it appeared as a free font on Creative Market. Then, I played around with various designs and ended up coming back to the most simple design where ‘Move’ and ‘Be Well’ stood out.” She also likes how the ‘and’ in the logo is scripted, as it represents the flowing relationship between movement and wellness.

“We aim to help others by bringing simplicity and clarity to what is often considered complicated and intimidating: movement, healthy living, being well,” she says. “We hope that our logo represents just that!”


Fitz Between the Shelves

Sarah FitzHenry is a bibliophile and school library superhero. (Really. She wears a cape.) “As a school library media specialist, I wear a lot of different hats,” Sarah writes on her About page. “I build and maintain my school’s library collection, act as a technology specialist, and teach information literacy curriculum to a wide variety of ages and skill levels.”

Sarah’s logo was custom-designed and hand-drawn by artist Grace Popp. Her memorable site name — Fitz Between the Shelves — is placed between two bookcases with colorful book spines. The design makes a great first impression and sets a fun, creative vibe.


Mother Eagle

Katie Tume at Mother Eagle is an artist in West Sussex, England, whose work is influenced by folklore, mythology, and pagan societies. “I wanted a logo that communicated my style and work in hand embroidery,” says Katie. “A design duo in Madrid was producing a lot of cool Victoriana-style designs at the time, and I asked for a Victorian poison bottle look — something I felt would reflect my aesthetic.”

Browse Katie’s portfolio-style front page and sample her embroidery, beading, and artwork that uses sequins, jewels, and other materials. “I’d say my style has evolved considerably since commissioning the design, but I am so fond of the logo I have no desire to change it.”


Erin Hill Sketching

Erin Hill Sketching is a studio-turned-international school that offers foundation classes in Australia, New Zealand, and the South of France. The school uses simple approaches, like imposing time limits, to help new students get to the essence of a sketch — rather than overdoing and overthinking it. “The simpler the better,” they state on their About page. “There’s no right or wrong. It’s about you and the image you capture.”

True to their instructional style, the school’s black and white logo is simple and straightforward yet bold: the background, resembling a blot of black paint, stands out against the site’s clean, white palette.


Ready to put your personal or professional stamp on your site?

Here’s a quick how-to on adding a Site Logo. Need help? Contact our Support team.

If you’d like to do more site customization with CSS and want unlimited access to all of our premium design templates, consider the WordPress.com Premium plan.

Inspired to tell your own story?
WordPress.com has everything you need to create your blog or website.
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July 31, 2017Business, Designbusiness identity, logo, site logo, Small Business, website design, Websites

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33 Comments
  1. wedincentralpark says:
    July 31, 2017 at 1:57 pm

    I really, really, really need a logo. five years of trading and I don’t have one. I know what I want, I just need someone more talented than me to create it.

    LikeLiked by 10 people

    1. thepackheals says:
      July 31, 2017 at 11:06 pm

      Look into DesignCrowd! People design and you pick and pay for the one you want!

      LikeLiked by 6 people

  2. Griffolio says:
    July 31, 2017 at 2:07 pm

    I really enjoyed the logos that you selected with the site information. creating an image for yourself is crucial and begins with a well designed logo.

    LikeLiked by 6 people

  3. Abhishek Modi says:
    July 31, 2017 at 4:57 pm

    Informative

    LikeLiked by 6 people

  4. Tracey says:
    July 31, 2017 at 5:06 pm

    This was very helpful information, especially being able to see the different styles of all four.

    LikeLiked by 6 people

  5. Kara Simone - The Up Side says:
    July 31, 2017 at 7:49 pm

    This was really informative!! I am new at blogging and have been wanting to design a cool logo, i just didn’t know where to go to do it. Thanks for this!

    LikeLiked by 8 people

  6. adrii says:
    August 1, 2017 at 12:52 am

    This was very helpful! Thank you so much!

    LikeLiked by 7 people

  7. Chetna Tripathi says:
    August 1, 2017 at 12:58 am

    very informative post.. thanks for sharing 🙂

    LikeLiked by 6 people

  8. gingersnapps says:
    August 1, 2017 at 3:26 am

    Really helpful post! I know the kind of thing that I want I’m just not creative enough to make it!

    LikeLiked by 5 people

  9. Mark says:
    August 1, 2017 at 4:31 am

    People often forget how important it is to brand yourself and your company.

    LikeLiked by 4 people

  10. Jishnu Bandyopadhyay says:
    August 1, 2017 at 6:06 am

    Really helpful! Thanks a lot!

    LikeLiked by 4 people

  11. personsdomain says:
    August 1, 2017 at 9:12 am

    The post was very helpful 😀

    LikeLiked by 4 people

  12. thegirlinflats20 says:
    August 1, 2017 at 9:37 am

    That was really helpful. Thanks.

    LikeLiked by 4 people

  13. sortinglifesissueswithjessica says:
    August 1, 2017 at 10:29 am

    Thank you for taking the time to write about this!! 🙂

    LikeLiked by 4 people

  14. info-dome says:
    August 1, 2017 at 10:55 am

    Really helpful
    Thanks👍

    LikeLiked by 4 people

  15. MyStoriesWithMusic says:
    August 1, 2017 at 11:35 am

    Wow, amazing logos! Now I really want one too 😀

    LikeLiked by 4 people

  16. Megan Rose Freelance says:
    August 1, 2017 at 6:28 pm

    Sarah FitzHenry sounds great – she wears a cape AND lots of hats. A true superhero 😊

    LikeLiked by 3 people

  17. pvnida says:
    August 1, 2017 at 7:58 pm

    Thanks for this. Very useful!

    LikeLiked by 2 people

  18. Cultivating Life says:
    August 2, 2017 at 12:16 am

    Good insight! Thanks!

    LikeLiked by 2 people

  19. stane17 says:
    August 2, 2017 at 4:32 am

    Thanks for sharing this info. I better start looking for one.

    LikeLiked by 3 people

  20. Miminomics says:
    August 2, 2017 at 8:30 am

    Thank you this was helpful information. I’m looking for ideas and didn’t know where to start.

    LikeLiked by 1 person

  21. Author - Linda J. Wolff says:
    August 2, 2017 at 12:54 pm

    Gonna draw mine of black and white. Then Urban Poetry will stand out distintive.

    LikeLiked by 1 person

  22. selviafei says:
    August 2, 2017 at 11:42 pm

    Still don’t get it. 🤔

    LikeLike

    1. Cheri Lucas Rowlands says:
      August 3, 2017 at 5:29 pm

      Hi selviafei — let me know if you have specific questions about anything you read in the post and I’m happy to try and clarify!

      LikeLike

  23. sevedbblog says:
    August 4, 2017 at 1:45 am

    Nice. Thank you.

    LikeLike

  24. selviafei says:
    August 4, 2017 at 5:02 am

    Thank you for response 😊 what is site logo and what is it for? How to make it? Thank you Cheri 😉

    LikeLike

    1. Cheri Lucas Rowlands says:
      August 4, 2017 at 12:24 pm

      A site logo is an image, usually something personalized (your company’s logo, your own personal symbol/favorite image, etc.), that you can upload and display on your site. Different themes (or design templates) will display your site logo in different places — it depends on its design.

      For example, your site is using the Button 2 theme: https://wordpress.com/theme/button-2 If you read your theme’s description, you can display a site logo and it will appear above the site title in your header. Look for the “Site Logo” section on that page for more information.

      LikeLike

  25. longtallally says:
    August 4, 2017 at 12:20 pm

    This is something I’m struggling with – I can’t draw for toffee and have no ideas about a logo although I’d love one. For the moment a lovely graphic designer has given me permission to use one of his excellent Alt Disney images as a header which is a start I guess?

    LikeLike

    1. Cheri Lucas Rowlands says:
      August 4, 2017 at 12:29 pm

      Luckily, these days you don’t need to know how to draw to create something! Take a look at free online design tools like Canva (https://www.canva.com/) or PicMonkey (http://www.picmonkey.com/) that allow you to design images using a mix of images, shapes, text, etc.

      This resource is somewhat related, just to give you an idea on how to use tools like the ones above: https://wordpress.com/dailypost/2014/02/18/free-custom-header/ Please note that this post specifically talks about creating a custom header, which is generally a wider image that displays across the top of your site — so the steps in this post don’t necessarily apply to creating a site logo.

      LikeLike

      1. longtallally says:
        August 4, 2017 at 2:21 pm

        Oh thank you so much, I shall check those out!

        LikeLike

  26. Priscilla Wilson says:
    August 4, 2017 at 9:59 pm

    Thanks for sharing, really helpful!

    LikeLike

  27. shivani says:
    August 5, 2017 at 12:57 pm

    This was a really informative post! Thanks for sharing! 🙂

    LikeLike

  28. lubelya says:
    August 6, 2017 at 12:41 pm

    Thank you for your advice. I need to work on my logo to build a brand.

    LikeLiked by 1 person

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