Through the development of the new WordPress.com user interface, codenamed Calypso, we’ve aimed to document and apply some guidelines for consistency across WordPress.com pages and sites. This handbook aims to further that engagement on design consistency and brand focus.

In this guide we’ll go through most elements that can be abstracted — like our brand logotype, colors, typography, iconography, and even some practical examples. All that you’ll see written here is meant to serve as a guideline. Ultimately you should use your design experience to make decisions, keeping in mind that there should be concrete reasons to break these rules.

Let’s get started!