First things first: let’s set some goals and plan for success.
(Looking for Blogging 101? Click here.)
Welcome to Blogging 201: Branding and Traffic! We’re pumped about what we’re going to cover over the next two weeks, and we’re excited you’re joining us for the ride.
Today we want you to do a bit of thinking about your blog. With apologies to Marty Hart of True Detective, we’re going to ask you to make your blog the focal point of silent reflection:
Today’s assignment: consider what you want to accomplish with your blog. Write down three concrete goals you want to achieve.
Why are we doing this?
- Because writing down goals forces you to think carefully about what success means to you — “success” is different for everyone.
- Because having goals helps you focus your blogging energy. If the thing you’re doing isn’t helping you achieve your goals, ditch it.
- Because achieving a goal is a great feeling that motivates you to set and meet new goals, creating a continuous cycle of awesome.
Here are some questions to mull over to help you uncover/refine what’s most important to you about your blog:
- Why do you blog? To gain notoriety? To secure a book contract? To self-publish your work? To establish yourself as a leader in your field? To gain followers? Traffic? To connect with others? To work through and clarify your own thoughts?
- If your blog exceeded your wildest dreams, what would that look like? Would you have a different design? How many followers would you have? How much traffic? What sort of community would participate? What discussions would take place? How often would you post?

This snowman is giving you high fives just for thinking about setting goals.
Win! by David Cathrae (CC BY-SA 2.0)
Answering these questions helps you create a vision for your blog. Next, translate that vision into three specific goals. You can articulate your goals however you’re most comfortable, but we recommend making them simple, concrete, and time-based to create laser-like focus, like:
- Gain 20% more followers by October 15th.
- Increase my average daily hits 30% by December 31st.
- Publish three times each week during April, May, and June.
- Spend one hour each week visiting my followers’ blogs, reading their posts, and commenting on their work, from now until June 30th.
- Establish a new weekly feature on my blog by April 30th (Throwback Thursdays, Wordless Wednesdays, Soup Sundays), and publish that feature each week through June 30th.
- Create an editorial calendar for the next three months by April 30th.
- Gain 100 new Twitter followers for my blog by July 1st.
- Publish posts from three respected guests over the next three months.
For bonus points, write a post detailing your blog’s goals and publish it. Making your goals public ups your accountability. Your readers will cheer you on, and might even find ways to help you achieve your goals.
Stuck on what to pick for your goals? Not sure what’s actually reasonable? Ask your questions here, or head over to The Commons to bounce ideas around fellow challenge participants. You know the old saying: 1000 heads are better than one.
Notes from the Editors:
The two-factor authentication requirement for The Commons has been removed, so no smartphone or additional security is necessary to access the site once you’ve been added to it.
Using The Commons is completely optional. It is intended simply to be a private place where challenge participants can connect. You can use it to ask questions you’d prefer to ask privately — or you can not use it at all, and still have a great challenge experience.
I expected a task along these lines and I’m glad that you went for it: it’s probably the most logical way to start and I’m happy to work on this task 😉 Thanks for the challenge and thumbs up!
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I agree – no-one else can answer these questions for us, so thinking caps on.
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Great assignment. However, I only found it by following someone else’s plea on the commons, shouldn’t we be having this sent to us via email? It wasn’t clear when I looked back at the entry page.
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You should, yes, and we’re working to get that fixed. In the meantime, we’re adding links to the assignments to The Commons and in the menus on The Commons and here.
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I have my three goals done! I didn’t want to push too hard at first. I know I am only a small blog with a rather niche look on things around my home city.
If you want a look, here it is!
http://markmynight.com/2014/04/15/blogging-201-day-one/
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I love your post. It is very simple and humble.
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Excited to be doing this challenge, the goals post is up on my blog. I wanted it to just be simple and basic, still hoping to get more followers and traffic. Check it out here: http://kimmieinwonderland.blogspot.com/2014/04/blogging-201-day-one-my-goals-for-this.html
P.S. Let me know if I should set up a Facebook page for this blog. Also, I have a personal twitter but would it be a smart move to create a separate one for blogging?
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I’m wondering the same thing about Facebook and Twitter. I have a personal FB page and have Twitter that I use for both work and personal stuff. My blog posts show up on both my Twitter and Facebook.
I do use HooteSuite for posting some things as I handle another FB and Twitter account for an insurance agency that I help out.
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I have opened up a facebook page for our participatory arts blog what-ifblog.net and incorporated a facebook link to it within the blog. Up to now it hasn’t yielded any results, but I am very new to it. With Twitter I have been lazy and just used my personal account. It feels weird, though. It would guess it is better to have it clearly separated. What else do you use for promotion? Has anybody ever been featured in DIGG? And how does that work? In general, I find it a challenge to grow a community.
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With the Blogging A to Z Challenge, I pretty much already did this. The only thing I’d like to add is gaining Twitter followers. I’m sure I’ll think of more stuff as I read comments.
In the meantime, please feel free to let me know your thoughts.
The Present and the Future
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Wow! You (and many others here) clearly put a lot of thought into the set-up of your blog in the very early stages. I regret I didn’t know any better, so my keeps evolving and is – as a result – a little messy!
I’m really intrigued by your 20/20 Five series of posts. I’ll be back to visit your site some more, ’cause getting more of a conversation going is something I’m interested in achieving, too.
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Thanks! And believe me when I say you’ll get there. It takes a lot of trail and error before you finally settle on something that works for you.
Having said that, I took a really quick look around your site and noticed lots of pictures. Perhaps you should look at themes that highlight those. Some that may work better for you are: Expound, Visual (my personal favorite), Mixfolio, or Hero.
20/20 Five posts on Friday, so I hope you’ll stop by and answer the questions then.
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Oups! I thought I knew my goals, until I had to put the details on “paper”…
Great exercise, much more difficult than you’d think!
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I’m finding that to be true as well. I’ve written down all the ones suggested here, plus others. Now comes the hard part of cutting them down to three.
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Quick question for everyone…is everyone posting this on their blog? I feel like this is a bit personal and truth be told I suppose I’m a bit shy to post this on my blog….any thoughts?! Thanks
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I will not be posting mine, but for very different reasons. I think it is perfectly fine either way. I think what is important is that you have very specific goals (with deadlines) written down somewhere. Good luck to you!
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Thank you!
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Posting your blogging goals is a personal choice — it’s not right for everyone and we fully respect that.
We just wanted to toss that out there as an idea. Some folks find going public with their goals help them stick to trying to achieve them.
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Perfect–thank you!
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No, I run a sports blog (Play the Advantage), so it’s not appropriate there. I’m using a combination of comments/posts here and on the Commons to keep on track.
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Haven’t decided as of yet if I am going to post or not.
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I don’t think I’ll post it on my blog because two of my goals are to increase traffic and subscribers. I’m afraid my current readers might feel slighted, like they’re just a number to me. That’s not at all true–I’m humbled they spend time on my blog–but I don’t know what the perception would be. Let me know what you ultimately decide to do!
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Hi Linda! You’re right. I decided not to post my goals on my blog either for the same reason. I did share it on The Commons though http://201april2014.wordpress.com
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I am not posting it on my blog; my readers don’t have to know I am trying to become better; I hope they just notice. 🙂
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Ditto and thanks to all for this point. I wasn’t sure about posting on the blog, but this clarified my doubts. Will check out The Commons as a possibility.
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04/15/2014 ASSIGNMENT
http://northshorekitchen.com/2014/04/15/goals-for-north-shore-kitchen/
Three concrete goals for my blog:
1. INSPIRATION: I want to inspire others (and myself) to take pleasure in the aesthetics and preparation of various cuisines, both novel and traditional. I will do this by sharing posts with others who I believe would take interest in the blog.
2. PERSONAL SKILL DEVELOPMENT: I want to develop my digital photography, web-based communication, and online content organizational skills through blog postings. I will do this by publishing at least one post per week.
3. EXPERIMENTATION AND DOCUMENTATION: I want to explore the various works of food that I create, as well as document the creative process. I will do this by creating at least two special dishes per week and documenting the process as draft posts.
http://northshorekitchen.com/
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Looking forward to visiting your blog. I’m always looking for new recipes to add to the rotation. Big challenge here is accommodating multiple food allergies.
Your goals are really inspiring (so maybe you’ve already made some progress on your first one!).
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Hi, Just I wanted to let you know this. It seems the link for 101 above doesn’t work.
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Ah, thanks for pointing that out. All fixed!
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Also, perhaps a dumb question but what is an editorial calendar?
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Here’s some information for you on what an editorial calendar is and why you might consider creating one:
https://dailypost.wordpress.com/2013/10/17/about-editorial-calendars/
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That helps a lot –thank you! (there’s so much to learn!)
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You can say that again! We’re learning every day, too. 🙂
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Thanks for linking to the ed calendar. This is the thing I keep putting off, but that I know will be immensely helpful, especially on Sunday night when I’m thinking Oh Crap, what am I going to write about this week?
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Do we have a different tag to use for 201?
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The hashtag for 201 is #blogging201
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I read that’s for twitter. What is the tag that we will use in our posts.
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The tag you’ll use for your posts is the same one you’ll use on Twitter: #blogging201
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Firstly, I would like to increase my daily traffic — surely that will increase my morale, every blogger gets highly motivated when he/she realizes that his/her efforts are being recognized by many.
Secondly, I would like to build relationships with other blogger and share ideas.
Lastly, I would like to gain as many Facebook page likes as possible.
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Thanks, this has really made me think about my blog and what I want to do with it.
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For someone just starting out, this is extremely helpful. Challenge accepted. Thank you for the great information.
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Time to get crackin’.
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This is a tough challenge. You think that you know your goals, but you almost don’t want to post them for fear of seeming greedy! I’ve got mine posted on my desk now. Hopefully that will give me that drive I need to keep going!
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I really like this challenge. This is one of the first things I did when I started my blog three weeks ago. I was accidentally added to Blogging 201 and based on this challenge would love to remain here instead of switching to 101.
Just a few concerns I’d like to verify though. Will Blogging 201 feature a daily challenge? Also, how long will this last? In my excited to sign-up, the details flew over my head.
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Blogging 201 runs for the next 14 days. Blogging 101 runs for the next 30 days.
Here’s a bit of information on what we hope participants will get out of each course, to help you decide:
https://dailypost.wordpress.com/2014/04/14/april-15-last-call/
If you decide to switch, let me know. I can get that done for you.
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Thank you. Will be checking out the link 🙂
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I’ve decided to stick with 201. I think it will give me the challenge that I need. Thanks Krista for the link.
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Hi Krista,
I also pushed the 201 button but am getting the 101 assignments. Those are good assignments, too but I’d like to be switched over.
Thanks in advance. You must be swamped! Your (and other editors’) hard work is very much appreciated!
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same! i had asked to be transferred over to 101, but i think i’ll stick with 201 and then do 101 next cycle! LOL. thanks for asking this question!
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No problem. How long have you been blogging by the way?
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i started about 2-3 years ago. had to shut down the original blog (e-stalking). resurrected the new one late last year. haven’t gotten back to the same levels that i was at for the original blog (but babies get in the way of those kinds of things).
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Many thanks for the hard work that you do to help the rest of us find success!
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You’re so welcome. We’re excited to see such a positive response!
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I realise I don’t really know what goals I have; I seem to go with the flow. It’s harder than I thought. It’s a good assignment! I however won’t post the goals on my blog as I feel it’s not my readers’ business 🙂 I’ll keep everything I write regarding 201 for here.
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A necessary start! My latest blog came out spontaneously, so I have to do my homework now! It’s basically a baby of the #zerotohero project and I hope to take it to the next level with this challenge – http://ideaswitch.wordpress.com/
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Hey there everyone! Nice to share this with you all! 🙂
Here’s my post for Day One. I did decide to post and publish as it holds me accountable in the future!
http://ashkej.wordpress.com/2014/04/15/blogging-201-day-one-goals/
Dom
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I hadn’t really thought about goals, except I would like more readers. My readership really blossomed when I started the Weekly Photo Challenge and the Travel theme, but I don’t want to spend my blogging life doing challenges. Maybe I have too many threads, Christian life, Austrian culture, working abroad, bird watching etc. But I like that so:
Goal 1: To read more of other similar blogs and learn from them, and comment. I have a group (small) of fantastic followers,with similar outlooks, so I will get to know them better.
Goal 2: Write a post asking for comments putting it or the link on the Commons!
Goal 3: Reach 200 followers by Christmas!
https://annarashbrook.wordpress.com
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This is the perfect first task for me. I used the examples above as a stepping off point and came up with my three goals relatively quickly. I’m not going to share them on my blog, but I would like to share them here (and eventually on The Commons once I’m accepted).
1. Create a “blogging binder” to hold post ideas and an editorial calendar through August
2. Spend two hours a week engaging (reading & commenting) with lifestyle blogs so that I may join the community and increase my own readership
3. Finalize the “look and feel” of my blog by the end of May (layout, name, etc.)
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Day one and done 🙂
http://chey4412.wordpress.com/2014/04/15/sharing-my-blog-goals-are-you-in/
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this was a great post Chey
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Not sure this is the right place to ask this but I can’t seem to find another place to get the attention of the moderators.
Is there some way where I/we are not receiving emails responses from everyone responding to the assignment? As well as from the commons and this page ? That is a lot of message to go through!
I will respond to with my goals a bit later.
Thank you!
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Hi @Jeff — to clarify, if you want to turn off notifications, you can click on the unsubscribe link in any Commons email. That way, your in box won’t be flooded.
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Loving this challenge, I feel like I had vague goals that sorta fit how I was feeling, but I’m making them specific and I’m gonna write them down and look at them every day. Woo!
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I signed up for the 201 Blogging Challenge but received an email for the 101 Commons. Is there a separate Commons for the 201 challenge?
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There is a separate Commons for 201. I’ve removed you from 101 and moved you to 201.
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Thank you!
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so I wrote mine… kinda long… is that ok?
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i have a bad habit of my blog posts being 800+ words on a regular basis…so i vote it being ok!! LOL
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So, I know (some of) my goals but feel uncomfortable writing them down. Thomas Ankin, answers my query with, “Why don’t you set yourself the big goals that you want to achieve but don’t give yourself such a restricted time frame?” Thank you, Thomas, I am willing to do that.
I would like to achieve the goal of 10,000 + followers
I would like to connect with more bloggers, perhaps two/week, to feel more a part of that community
I would like to get (much) better at Flickr, etc – and make my blog’s appearance more interesting
There you have it.
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My 3 goals:
1. I will tweet every day (and not just to post my new blog) and learn to love it. #anti-social mediaproblems
2. I will post 2 times a week, my original thoughts that I think and one additional either writing/photo challenge.
3. I will talk to bloggers in a pleasant tone without any hint of self promotion at least on 10 separate occasions every week.
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Excited to get started. I’ve created a page with my goals at http://insearchofajobtitle.wordpress.com/blogging-201-goals/ which I Ieft out of my site’s menu hierarchy. I didn’t want to post my goals because they detract from my site’s content. I know this doesn’t allow me to put a blogging201 tag on it which limits the community’s discovery and subsequent comments. With those parameters have I chosen the best method or is there a better way to approach this. I want involvement and feedback.
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