As bloggers we’re often focused on the Next Big Post, but using pages thoughtfully encourages readers to dig deeper and organizes information to help them find the content that will grab them. Today is all about pages.
Today’s assignment: add a new page to your blog, and make sure readers can find it easily.
Why add a page?
- Because pages offer you a great way to organize longer-term or evergreen content — and make it easy for your readers to find it quickly, which makes them more likely to read it.
- Because you might not have had a chance to add that About page we chatted about, back on Day Eight. (No judgement!)
Here are some ideas to get you thinking about precisely which type of page you’d like to add.
- An About page helps readers get to know about the person behind the hilarious stories, badass music, heartbreaking poetry, or breathtaking photos — if you’re still thinking about yours, commit to finish it up today.
- A contact form allows readers to get in touch without you making your email address public (and gives your readers a way to share info they’d rather not post publicly in a comment).
- Comment guidelines set the tone for the behavior you expect from readers — and the behavior you won’t tolerate. You’re welcome to steal The Daily Post‘s guidelines as a starting point.
- Make your readers part of the blog — invite them to suggest or vote on topics by creating a poll.
- An FAQ (Frequently Asked Questions) page can help you avoid blog fatigue — If readers continually seek the same info, write up the definitive response.
These are just examples — you’ll want to customize the pages on your blog to match your needs. Think about your goals for the blog, any challenges you’ve been facing with it, and the feedback you’ve had from readers so far. Can a page help you address any of those?
Once you add a page, make sure readers can find it. You can add a link to it in your sidebar, now that you’re a whiz with widgets or, add it to a menu. Here’s the run-down on menus — to start, head to Appearance → Menus in your dashboard, and you can drag-and-drop your new page into a menu.
Ready? Here are the step-by-step instructions for creating a new page. When you’re done, feel free to publish a short post letting readers know about your new resource, share it on your social networks, and drop a link to your new page in The Commons so we can all check it out.
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