Oct 12, 2014 / Intermediate

Perennial Favorites: All about Post Formats

Post formats, built into many themes, enhance specific types of content on your blog.

Many bloggers rarely experiment with post formats. In this useful guide from our archives, Elizabeth demonstrates the many ways post formats can enhance — and complement — your content.

What’s the difference between these two blogs?

Need a hint? It’s not the theme (both are using Twenty Thirteen). It’s not CSS modifications, or anything that requires an upgrade or any special skills.

Ok, I’ll just tell you: the second example is using Post Formats! Post formats add visual variety to your blog by displaying different types of content in slightly different ways.

Never experimented with post formats? You are in for some fun!

Applying Post Formats

When you head over to the New Post screen, you see the following row of options:

New Post

You’re probably pretty familiar with the Text format — that’s your typical standard post, with a title and text, to which you can also add images, video, and more.

So if you can do all that with the Text format, why do those other options exist?

They are there if you’d like to take advantage of a theme that supports Post Formats.

Note: Not all themes support post formats. You can browse the themes that do here. If your theme doesn’t do anything special with post formats, you should just stick to the standard Text posts. You can still add any type of media to Text posts.

For example, if you choose the Image format, you’ll notice the post editor looks a bit different:

Image post

The Image format is meant to highlight a specific image. This is the perfect post format for those snaps of your dinner, or the picture of your dog doing something cute. If you have a single image, but not a full post’s worth of stuff to say about it, try out this post format!

Post Format Examples

Ok, so you’re ready to try out a post format. What’s it going to look like? Depends on the theme! For example, here’s how our Image post appears in a number of themes (click to enlarge):

You can see that each theme does its own thing to highlight this image post: Ryu shows the image above the post title (as opposed to below it) and chooses a background color that highlights the image. Flounder adds a bright green background and an image icon. Sorbet also adds an icon – pastel-colored – and Spun keeps all decoration at a minimum to really focus on the image itself.

Let’s take a look at how these same four themes treat a post with the Quote post format:

Ryu puts the title beneath the quote, and sets the whole thing in a different font. Flounder and Spun omit the title altogether, since the post is a quote and doesn’t necessarily need one. Flounder again sets a special background color, and both Flounder and Sorbet add a quote icon.

As you can see, there’s quite a bit of variety in the way themes employ post formats. If you want to preview how a certain theme will handle formats before switching to it, you can check out the theme’s Live Demo from the Theme Showcase.

In addition to Images and Quotes, there’s also a special Video format. In Ryu, for example, the video is floated over a black ribbon to better pop it out from the rest of the content:

Ryu video

Then, there’s the Link format, for those times when you want to share a post or article you enjoyed, but you don’t have a great deal of commentary on it. Here’s how this looks in Sorbet:

Sorbet link

Some themes use post formats in other unique ways. For example, Twenty Fourteen offers an “Ephemera” widget that you can select to display any post format, so that a feed of just those posts appears in your sidebar.

Here I’ve used the Ephemera widget for my Image posts, to highlight my photography in the sidebar:

Ephemera

Editing Post Formats

Let’s say you create your Image post, and then you decide that you wanted to make that particular post a Gallery. How do you change its post format?

First, head over to the classic Dashboard and go to Posts→All Posts. If you’ve been using post formats, you’ll notice some icons next to your post titles:

Post Format Icons

These icons show you at a glance which posts are formatted, and which format is applied. When you edit an individual post, you’ll see a Format module:

Format module

There, you can select a different post format, and update your post to apply it.

Note: If you do not see the Format module, check that you have it enabled in your Screen Options. If you don’t see the Format option there, then you are likely using a theme that does not use post formats.

You’ll notice that there are a number of formats in that module that don’t appear on the WordPress.com homepage — Aside, Status, Gallery, and Audio. Each of these formats has its own special look too, so there are a ton of options to play with!

Also, don’t feel bound to use post formats exactly as advertised. Add a video to your Gallery post format, or throw an image in with your Quote! Why not? Go mix it up and have some fun!

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  2. a lot to digest but can’t wait to try them all and see what works best. something to keep busy with on rainy afternoons. i will need all my bearings with me though but i love learning new things. thanks for posting!

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  6. I think that people do not experiment with formats because they just have a preference how they want the look. I do not like the magazine look for fashion blogs. If I wanted to read a fashion magazine I would not read a blog. I do not like those where you see a week worth of posts. But this may be AK specific as the pipe is slow and reloading takes time.

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    1. It does vary quite a lot from theme to theme — our themes come from different designers and different firms, and also aim to respond to the specific needs of the many communities we serve.

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    2. As mentioned above, none of your content will be lost by switching themes — it will only present it in a different way. note, however, that some information from your current design might not show up on the homepage in the same way, or at all — for example, if you have widgets in your sidebar, but switch to a theme without a sidebar, those widgets won’t be displayed, and you’ll have to reconfigure them in the new theme’s available widget area. Nothing dramatic, just a small thing to be aware of.

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  15. What I really like about the Twenty Thrteen theme is that if you use a different format for each post, you get a nice delineation between posts. It’s a little blocky but clear, with plenty of options. You can make nice layouts within each format so each one looks a little different. And, orange is one of my favorite colors!

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