Choosing the Perfect Blog Name: The Goat That Wrote

Ian “Goat” Fraser, the blogger at The Goat That Wrote, talks about how he chose the name for his walking and hiking blog.

Our Q&As with WordPressers on how they chose their blog names, from Talking Covers to Museum in a Bottle, have been wildly popular. We recently chatted with another blogger, Ian “Goat” Fraser, about how his blog name, The Goat That Wrote, came about.

The Goat That Wrote

What’s the story behind your blog name, The Goat That Wrote?

The year 2010 was big for me, with a 2,000-mile walk in the US and three months living with a girlfriend in Switzerland (to see if it would work). It didn’t, but the walking was great! I was then back home in Australia, broke and glum and kinda stranded, so I started a blog.

Goat is my trail name in America, where most long-distance hikers use a nice dashing alias. It’s what a lot of friends call me now even off-trail. I wanted “goat” in my blog name because it suggests age, wisdom, stubbornness, mischievousness, and perhaps foolishness — qualities I admire or am stuck with. And goats and mountains go well together.

The rhyme with “wrote” was too good to ignore.

The rhyme with “wrote” was too good to ignore. I was almost going to use “The Goat Has Wrote” — intentionally bad grammar — till a colleague who was always encouraging me to write my adventures down pointed out the obvious and grammatically correct rhyme.

Although it’s (mostly) a walking blog, I didn’t want “hike” in the name because I didn’t want to feel limited to dry trip reports with statistics, advice, gear reviews, etc. And I wanted people who weren’t hikers to enjoy the posts.

Your custom domain ends in .net — was .com not available?

When I first started The Goat That Wrote, I registered the .com name, but the early incarnation was aimless: I couldn’t find my voice, and I gave it up after a few sad posts. I eventually was reinspired, but in the meantime some evil domain squatter had hijacked the name when it lapsed and demanded a king’s ransom for its return! I don’t like to encourage these villains, so I reluctantly grabbed the .net version and held on tight.

Got advice for bloggers deciding on a custom domain name?

Acquiring a domain name seems like a scary business but it’s remarkably easy and it adds a feeling of “legitimacy” and protection to your site, which feels great. Find a name with flair that sums up your blog in just a few words and won’t be confused with other, perhaps bigger concerns. Don’t be too wordy, don’t be too dry — and don’t let your name lapse!

Do you use this name on other social media sites or for other purposes?

I’m @Goat_that_Wrote on Twitter (which is still a bemusing experiment for me at this stage), and in the email address I use for blog business. On my next multi-month walk, I may well use it as my trail name!

You started your blog in early 2011 — are you still happy with the name?

I think it has some personality and irreverence missing in a lot of “hiking blogs.”

I love the name — it has a maverick Dr. Seussian quality I enjoy. It’s easy to remember, and it makes people smile.

It does lead the odd goat enthusiast and hobby farmer to my site by accident, but I think it has some personality and irreverence missing in a lot of “hiking blogs.” I’m sure it’s cost me some readers in the hiking world, but my readers and commenters are a nice and diverse bunch.

Editor’s note: If you’re interested in getting a custom domain for your blog, visit the Store. You can also check to see if the domain name you want is available. For more general information on domains, check out our recent Domains 101 series.

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  1. Words that don’t automatically go together cause the brain to stop and take notice. How important is the title of a book? Huge! The title of your blog should have the same impact.


  2. Well, blew it on all these counts. I use my own name because I like its alliteration and the suggestion that I am burning to write. That will have to do it, along with my tag line since I paid for the template :-), LOL.


  3. Interesting read! I chose my blog name based on where I am in my life and found some unique words to describe it.


  4. What a fantastic name, it instantly makes you want to read more. I’ve decided to rename my blog and appreciate how hard this process is!


  5. Have a look on my blog and you will find out why its called mysoresoul My other one is rainbow photography Scotland is becayse thats what my photography buisness was called. 🙂


  6. Love it – unusual usually = catchy, and it’s definitely the case here!

    PR+Ruse got its name because of the stereotype that everything to do with PR is a ruse… Plus it works as a great pun!


  7. My blog is called: blog #3
    Basically, I’ve tried making blogs before but could never stick to writing the content and messed around with the colours and layout etc. too much instead. This time, I’ve got bunch of prepared content and hopefully, this blog will go well (third time lucky!)
    Besides, #3 seemed to work for The Script 🙂
    Come check it out!


  8. Great story, and speaking of goats, I’d be remiss if I didn’t mention my blog about goats, The Blaaag ( which is of course, a WordPress blog!


  9. “It does lead the odd goat enthusiast and hobby farmer to my site by accident” – I bet you get some pretty funny search engine terms in your stats 😀 I got someone looking for a farting goat venn diagram once – did you get them too? After that search term I had to create the chart. It was too good to pass up. I love your name and all the thought behind it, that goat suggests “age, wisdom, stubbornness, mischievousness, and perhaps foolishness.” I will think of those qualities now whenever I encounter goats. And also, you have a new follower.