Miss Manners will be the first to tell you that when someone gives you a gift, the proper response is a warm, enthusiastic, “thank you!” in writing. Did you know that when you accept the “gift” of a Creative Commons-licensed work such as a photo or illustration for use in your web projects, Miss Manners would endorse that same, warm, enthusiastic “thank you!” in the form of proper sourcing and attribution? Being a good citizen on the web means demonstrating proper behavior, at all events. Today, we’re going to share the wonder that is Creative Commons and your responsibilities for sourcing and attributing any material you may download there.
Creative Commons can be a goldmine of high-quality, free images, music, and media that you can download to use in your projects and even modify for your personal use — provided you select works with the appropriate license and attribute the source correctly.
An example nearby
We recently revamped learn.wordpress.com, a site dedicated to helping WordPress.com users learn how to create their blog or website, inject their personal style, share content via social media, and a lot more. As part of revamping the content, we also changed the design, more closely aligning the overall look with WordPress.com, but with an edginess we like to call a “pinch of punk.”
How did we achieve our aesthetic? Properly-attributed images — free for use under Creative Commons — were a big help. Let’s look at an example. Here’s the image that graces the top of Get Going Fast, a checklist for power WordPress.com users who are setting up a new site. It’s a tight close up of a wristwatch, with an orange and blue slash of color:
Now, scroll down to the very bottom of the page, and you’ll see we’ve properly attributed the original photo to Navins, sourced it with the original link to its home on Flickr and listed the Creative Commons license under which Navins makes the photo available:
Here’s the original photo by Navins:
CC-BY-2.0 is a Creative Commons license that allows users to “remix” or alter a work, creating what’s known as a derivative work. There are six different types of Creative Commons licenses, some of which prohibit use for commercial purposes and some of which prohibit derivative works or “remixing.” In a nutshell, here’s what the six licenses allow:
- Attribution: you can remix images and use them commercially, as long as you credit the original. This is the loosest license.
- Attribution-ShareAlike: you can remix images and use them commercially, as long as you give your new version the same license as the original. (If you often use images from Wikipedia, this is the license they use.)
- Attribution-NoDerivs: you can use an image for any purpose, as long as it’s unchanged and credited.
- Attribution-NonCommercial: you can remix images, must credit them, and can’t use them commercially.
- Attribution-NonCommercial-ShareAlike: you can remix images, but can’t use the commercially and must give the new version the same license as the original.
- Attribution-NonCommercial-NoDerivs: you can download and share the image but can’t remix, must credit it, and can’t use it commercially. This is the most restrictive license.
It’s very important to ensure that you understand the different license types and the requirements of each. The good news is that each license is written in plain language, making it easy to tell precisely what you’re allowed to do with any material it covers. (Note: many individual bloggers also give their work Creative Commons licenses, as do people who post images on sites like Flickr, so be sure to take a look before snagging images from other sites.)
Your mission, should you choose to accept it
In your next post on your blog, illustrate it with media from Creative Commons. Search Creative Commons, for an image, illustration, or video. Carefully note the type of license under which the material is made available be sure to attribute the source. Share your post in the comments!