Let’s Talk About Themes, Shall We?

Setting up a blog is kind of like buying a house: first, you have to decide what neighborhood you want to live in. (Welcome to You’ll receive your fruit basket shortly.) Then, you have to figure out what kind of home you’d like to have — that’s the theme you choose. Finally, you fill this new home with stuff — or, your content. Step number two can be a bit tricky, so that’s what we’re going to focus on today. Let’s pick a theme!

If your blog’s appearance is something you care a lot about, explore our different plans — some, like the Premium plan, come with advanced customization options and unlimited premium themes.

I'm not sure we have a theme that matches up with this one. (Photo courtesy of YardSale.)

I’m not sure we have a theme that matches up with this one. (Photo courtesy of YardSale.)

There are many themes — 200+ — so you have a lot of options. It might feel overwhelming, especially if you don’t have a particular vision. Maybe you want a minimalist loft, like Publish. If you have a big art collection to showcase, perhaps you need a gallery like Hatch or Gridspace. If you want a home with personality, maybe you need a space that’s bold and stylish, like Resonar; or whimsical, like Balloonsor clean and elegant, like Libre.

Decisions, decisions! And within each of these broad categories, there are multiple options. Your loft could be dark and edgy like Vertigoor clean and bright like Watson. Maybe your photographs will share space with the written word, so you need a design like React.

(It’s enough to make you want to move back into your parents’ basement.)

So what are some guiding principles that will get you into the perfect place? Let’s stop torturing the real estate metaphor and get to some concrete tips. Here are the big three to consider when you’re choosing a theme:

Your style.

No matter how popular your blog becomes, no one is going to spend more time on it than you, so make it a place that is comfy, good-looking, and reflective of you. You might admire the bold typography of Blog Simple, but if you’re personally drawn to the softer look of Toujours, you’ll be happier with that in the long run.

Why? Let’s beat down another metaphor: I might admire the woman who can pull off a perfect pair of skinny jeans, but when it comes down to it, I’ll only ever be comfortable in baggy trousers. If I put on the skinny jeans, I’ll be self-conscious and will spend all night tugging at my clothes to get them just so. Eventually, I’ll give up and leave them in the closet (my closet can attest to this).

So it is with your theme. Pick something that doesn’t speak to you, and you’re looking at lots of tweaks to try and make it feel like you. Eventually, you may find yourself blogging less and less, and all because you won’t admit to yourself that what you really love is the colorful, in-your-face look of Eighties. Set yourself up for blogging success by picking a theme you’ll like looking at every day. (Or, if you’re like most of us, a dozen times a day. You know you do. There’s no shame here.)

Your content.

If you have an idea of your blog’s focus when you’re starting out, you can narrow down the world of available themes. If you love photography and know you’ll post images in your posts, consider themes that will showcase them, like Harmonic and Snaps. If you haven’t touched a camera since your Polaroid bit the dust but you love writing poetry, there are themes that make your text the star, like Syntax and Manifest. There are also themes for specific purposes, like Soundcheck for your band’s website, or Restaurant for your — you guessed it! — restaurant.

True story: if you search for Creative Commons photos of "confused house" on Flickr, you find a lot of sheep. (Photo courtesy of infomatique.)

True story: if you search for Creative Commons photos of “confused house” on Flickr, you find a lot of sheep. (Photo courtesy of infomatique.)

What if you’re not sure what your site will be, or you envision yourself posting a bit of this and a bit of that? First, welcome to the 99% of bloggers. Second, the theme world is your oyster — there are plenty of themes well-suited for housing different types of posts. Chalk! Trvl! Passenger! Twenty Sixteen!  Take a look, see what kinds of visuals you’re drawn to, and then consider our third pillar: your time and energy.

Your time and energy.

Our themes are designed to be easy to work with, but some can handle more customizing and futzing that others. Some, like the festive Cheer, are pretty much going to look how they look. Others, like Hemingway Rewritten, will let you upload a custom header image and make other tweaks to your homepage. Still others, like Zuki, have a variety of layout options for your front page and are highly configurable.

How much time and energy do you want to put into your theme, as opposed to the content you’d like to create? Be realistic about what you want to do. The last thing we want is for you to feel frustrated by your site — we want you to stick around and publish. When you consider a theme, look at its features and customization options, and let that be a factor in your decision.

Perhaps this is your style; we won't judge. Well, maybe a little. (Photo courtesy of McBeth.)

Perhaps this is your style; we won’t judge. Well, we might judge a little. (Photo courtesy of McBeth.)

There’s more to building a site than picking a theme (and note that you can also upgrade to Premium to make every little last detail just so). Still, your theme will be the skeleton on which the rest of the site hangs, so make sure it’s one you love. If you’re still trying to find The One, head to the Theme Showcase and take a look around (and use the filters at the top to narrow your search).

Bonus secret!

Maybe you want a seasonal holiday theme. Maybe you’re changing the focus of your site. Maybe you’re just indecisive. In any of those instances: you can always switch themes. Just go to My Site → Themes, search for and select a new theme, and click Activate or Purchase (both accessed under the three dots icon). This might not be something you want to do every week, but there’s no harm in trying something new or giving your site a fresh look.

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  1. I’m very happy with my theme. I am using Twenty Ten. I love it because I have been able to really tweak the design to suit my needs. It feels like my house when I go there and I hope others enjoy the look and feel as well. I tried to make it a fun place to visit. It still continues to be a work in progress. 🙂


  2. I admit to frequently playing around with themes. I really admire bloggers who make a theme their own with individual colours and widget combinations. Content is the most important ingredient but choosing the right theme is a must! I use Origin for my main blog and Twenty Eleven for my simple, uncluttered poetry blog. But 2013 could be the year I dare to change! Thanks for an interesting topic.

    Liked by 1 person

  3. It’s all creativity. You can take the same theme and customize it (without the upgrade!) to meet your needs/demands or suit your style. All you need is a friendly layout and a perfect background and header image. 🙂

    Just like mine. 😀


  4. You are so right! When I first started my blog a few months ago, I just threw a theme up without giving it much thought. It bugged me until I dedicated some time to finding one I really like, but one that also gave my blog the warm and homey feel I was looking to find. I won’t lie. I spent hours going through themes, until I finally settled on one. 🙂


  5. I like my theme as well! It has allowed me to customize the way I did my website. But this article has given me great inspiration to either use a theme more geared toward my photography or…to start a new blog for just the photography and link to it from my main blog. Hmmmm, good things to think about over this holiday season!

    Liked by 1 person

  6. I use the Oxygen theme for photblogging but love the simplicity, the font and rectangular thumbs p.s. I do pop into appearance/themes regularly just to try on different outfits 😉


  7. I’m just starting and have a lot to learn about themes. I just chose the one that appealed to me the most. I like others comments, like: “Creativity” and “Playing around with the themes to find one that fits.” I will take a day, soon, to spend on choosing just the right theme.


    1. I use Pilcrow, too. I love how clean and legible everything is. But there’s still plenty of room to put a lot of content on the front page. Frizztext, your font really looks like an integral part of your blog style…cool how you customized it!
      Greetings from Maryland,


  8. I have a photoblog, and I admit I’ve changed my theme several times in the past. I currently use Nishita (light) and I really like it. It’s clean and it allows me to showcase my photos at full width. So I think I am sticking with it for the long haul.


  9. I tried several themes when I first started my blog and I settled on Twenty Eleven. I like that I can use my own photo for the header. I also like the simple, uncluttered look of this theme. It works for me and makes my blog feel like home.


  10. I love my minimalist Oulipo theme. There is no clutter to distract from the essence of the blog: the content. And because it looks so basic, and so pretty, with black words on a white background, it helps keep me in line with my original intent of focusing on words instead of pictures to convey my stories. It makes me a better writer for that.


  11. I’m 50% happy with my theme, but it seems like I’m finding more and more bloggers with the same one! And I’m not tech-savvy at all so I have no idea how to personalize my header or font or anything.
    This post was helpful because I’ve been doing something re-thinking about my blog and what I want it to symbolize/represent. I’m definitely sensing a blog change coming up in the coming months! 🙂


  12. I have a book blog and I’m currently using Choco Demo. I wanted to change to give my blog a new look for 2013 but I couldn’t seem to find but 4 or 5 templates that matched. All the others didn’t always work. The words were sometimes too small, or to big or things were off center or worse would completely disappear because a widget or category doesn’t exist. So, I’ve given up on changing for the moment and have decided to focus on content. I’m excited for 2013. I hope to really step things up and hopefully increase subscriptions and views. Nice post!


  13. The most interesting and challenging thing I did with my theme was to turn it into a more religious blog, when I first saw piano black at I felt in love with it, was a great surprise to see team making it free. but It was simply too techy and avant-garde and is hard to match it with old icons and symbols, but I turn him into a elegant and sophisticated philo-religious blog. There is a lot of customizations I can still do, but for now it’s simply the way I want it to be. 😉


  14. My theme is 2012; I might change it sometime but I’m happy with it just now and it has been a good one to start with. My priority when choosing was easy readability – it’s amazing how often I am completely put off following a blog, or even reading a single blog post, which has tiny font size or is light text on a dark background. Headache inducing!
    I am not myself dyslexic, but having spent the last ten years teaching children, I know many children and other people find reading squashed typeface on coloured backgrounds, or light coloured typeface, incredibly difficult. Something for folk to consider, if they want to attract as many readers as possible.


  15. My Theme is Something Fishy. It’s almost summer where I live and I loved the ltitle worm and the crab at the bottom. I like that it’s a light and funny theme, but it’s the third I’ve used since I started my blog almost a year ago. I do need change from time to time and I loved the way this theme displayed my posts (big picture and some text, everything is very tidy), so I’m sticking with it for a while.


  16. I love Nishita. I illustrate every post, so I want a theme which will show off my pictures beside the text, and have a wide page for the text beside the pictures. I also wanted a striking and distinctive photo for my header. I would like the text a little larger, but use HTML and Pristina for words I want to emphasise, or my poetry.


  17. When I started I used Liquorish and I really loved it. I
    started to post more pictures and also wanted to do other things in side bars. I tried lots of those available using the preview theme. It was really good because I could immediately see which I liked and how the new theme would effect my posts. I also asked in the forums what people thought of my blog. Two people said they didn’t like the purple 😦 Never mind – I love it although it is a lot lighter now than it was originally.
    After going through nearly all the themes I had a short list and chose my current theme Triton Lite from amongst them. It gives me all that I want in terms of displaying pictures, extra side and foot spaces and is really easy to use.
    The only thing I am slightly unhappy with is the font. If I decide to stick with this one I will probably upgrade to use a darker one with a different style to be easier to read.


  18. I have switched my environmental/general content blog just recently to the new Widely theme…love it. I use Modularity light for both my art and my photo blog…great dark background. I use Bold Life for my dog grooming information blog…it has a bookish feel. How wonderful to have such great choices…thank you WordPress.


  19. When I started my craft blog a couple of months ago, I settled on Matala for my theme but then I kept running into others with identical looking sites. I decided to be brave and tweak a bit and feel pretty comfortable with the result although I wouldn’t be surprised if I tweak a bit more in the future.


  20. I like my theme very much, in fact I love it. I started off with Misty Look, but I was looking for a theme with old fashioned, classic style and without anything of blue in it – especially not the text. And I did. In fact my theme was the only possible choice then.

    Now I have been looking at Reddle and Linen which also would suit my style. But, I’ll wait. New themes come up quite regularly. I’ll wait for a new RIGHT one, and then maybe…


  21. I started with oxygen for my photoblog, but just recently switched to Imbalance2. I love the new format because it offers a glimpse into each post and hopefully invites the reader to click on it. Plus, I like to use catchy titles for each picture post, which are displayed in an eye-catching manner. Please see my latest post — — for what I mean.

    That said, I really liked simfo — would have switched to it right away if it were free!


  22. I made mine using Chateau because I loved the layout.. but didn’t like the all white background. I tried lots of colored background that were too much, so finally found a floral pattern on a white background which highlighted it but not overpowered it. Now I love it. You’re right, it feels like home to me and I love being on the site for that reason. Now I’m in the process for looking for the right thing for my next site….. and the addiction begins lol.