Sometimes, one blog just isn’t enough. Since it pretty much takes the “click of a button” to start a new blog at WordPress.com, the freedom can be equal parts inspiring, equal parts overwhelming. How do you know when it’s time to branch out and start a new writing endeavor?
Before taking the plunge, define your expectations. How will your new blog differ from your current site? How often are you planning to update it? If you find that you’re having trouble finding the time to write posts for your current site, be realistic about how frequently you’ll be able to spend time on your second (or third) blog. Alternatively, consider joining up with a blogging buddy to split the writing tasks. As for when to start a new site, my personal rule of thumb is this: if subscribers to my primary blog are getting inundated with posts about a particular topic, it’s time to take the plunge.
The easiest way to manage multiple blogs is to connect them to a single username, which means you only need to login once to update your blogs. (To do this, just make sure you’re logged into your account before visiting this page.) One of the main reasons someone may choose to have a separate account is for anonymity. When multiple blogs are on the same account, they all display the same username for the post author. So if you’re looking to develop a secret pen name, do create a new account.
Crafting a casual editorial calendar for when and how often you want to update each blog will help to keep everything on track. If more structured schedules help you to post more often, consider picking specific days out of the week that you update each blog. That said, some blogs may not need to be updated as often as others. Determine the best posting frequency for yourself as you develop the mission for each of your sites. If you’re a blogger on the go, don’t forget that you can add each of your blogs to your WordPress mobile app.
To help build your readership across the board, link to yourself. Adding your other sites to your blogroll or site menu will let your readers know where else they can find you on the internet. With sites like Gravatar or about.me, you can create a personalized profile with links to each of your sites in one central place.
If you’re considering starting a new blog, but feel like you won’t have enough time or enough to write about, remember that you can always export your posts later. The best way to do this is to categorize each of your posts and then use the export tool to filter them when and if you decide to become the proud owner of a shiny new blog site.
Are you a single-site blogger? Or do you enjoy managing multiple blogs?